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NEWS: Benjamin & Blum Appoints 11K Consulting for UK & Asia PR

Posted by in Case Studies, Communications, Events, Marketing

11K is currently helping Benjamin & Blum, whose teas are specially created to complement fine spirits, to raise brand awareness amongst luxury consumers, hotels and private clubs across the UK, Hong Kong and other international markets.

11K will develop strategic partnerships with luxury hotels and private clubs, implement a proactive media relations programme to target luxury, business and lifestyle press, and work on private events across UK and Hong Kong markets.

Paul Benjamin, Benjamin & Blum MD, said: “As part of our plans to grow in both Asia and the UK, we are delighted to be working with 11K to help us build our brand reputation in these markets.

“We have been impressed by 11K’s deep understanding of our brand, target audience and markets, as well as their professional, cross-cultural and enthusiastic approach.”

11K MD Sally Maier-Yip said: “Our UK-HK campaign aims to educate end-consumers about drinking tea with fine spirits in the new era of luxury lifestyle, and to find the right prestigious partners that share similar brand values and ambition as Benjamin & Blum.”

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“11K has supported us on our product launches and been an integral part of our success in the UK and Asia. Sally is a great connector of people, and brings strategic insight and strong organisation to every project.”

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at

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