BLOG: How Entrepreneurs Can Do More Business With ChinaPosted by in China, Events, Latest News
I had a great pleasure to share my views on a “How entrepreneurs can do more business with China” panel discussion at Google Campus last month.
My three key messages to anyone who is thinking of venturing out into China are:
- Understand the local market. When there is Chinese domestic interest, there is progress.
- Understand the role and interest of the Chinese government – the invisible hand of the market.
- Understand the local culture – i.e. personal life = business life.
You can watch a video of the panel discussion organised by the organiser Jonathan Lea Network at this link:
Hope you’ll enjoy watching it!
Don’t have a China strategy yet or not sure about whether you should enter the Chinese market or not? Get in touch with Sally Maier-Yip at firstname.lastname@example.org.
Tags: entrepreneur, Google Campus, startup