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BLOG: How Entrepreneurs Can Do More Business With China

Posted by in China, Events, Latest News

I had a great pleasure to share my views on a “How entrepreneurs can do more business with China” panel discussion at Google Campus last month.

My three key messages to anyone who is thinking of venturing out into China are:

  1. Understand the local market. When there is Chinese domestic interest, there is progress.
  1. Understand the role and interest of the Chinese government – the invisible hand of the market.
  2. Understand the local culture – i.e. personal life = business life.

You can watch a video of the panel discussion organised by the organiser Jonathan Lea Network at this link:

Hope you’ll enjoy watching it!

Don’t have a China strategy yet or not sure about whether you should enter the Chinese market or not? Get in touch with Sally Maier-Yip at


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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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