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BLOG: Top Facts and Stats on Chinese Travellers

Posted by in China, Latest News, Marketing, Trends

Recently we attended VisitBritain’s “Spotlight on China” seminar which was packed with up-to-date insights. Below are our key facts and statistics which might be of interest to any companies who are targeting Chinese travellers:


China outbound travel

  • China ranked no. 9 most valuable market in the UK, having broken into the top 10 for spending for the first time – i.e. £585m (vs USA who topped the list with £3,010m total spending)
  • China, world’s most valuable outbound market, worth USD292bn in 2015
  • Visits to West Europe 7.6m in 2015 and estimated to reach 11.6m by 2020


What does Brexit mean for Chinese travellers?

UK is good value for money! £ is 14% cheaper year on year when USD is 5% more expensive and Euro is 4% more expensive.


China trip characteristics

  • Holiday visits (46%) have grown the most, especially in 2015. Business accounted for 19% of total travels.
  • Medium length trips between 4 and 14 nights have become more popular
  • Chinese visitors stay longer than the average holiday visitor – i.e. 9.5 nights for Chinese visitors vs 6.2 nights for all the others
  • Chinese visitors are more likely to be under 45
  • Chinese holiday visitors like shopping, parks/gardens and museums in Britain the most
  • China is one of the markets most likely to book indirectly i.e. through an agent/OTA


Long-term view: Chinese visits and spending to the UK from China

  • Upward trend since 2009 with strong growth in 2015
  • China’s importance to UK inbound market has grown sharply


Want to know more about how to tap into this growth opportunity? We can help! Speak to us today:

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at

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