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BLOG: We are 4 Years Old Today… and 4 Lessons

Posted by in China, Communications, Inspiration, Latest News, Latest News, PR

We are 4 years old today!

Over the past 4 years running my own business 11K Consulting, I have learnt 4 lessons through many mistakes and tests:

Lesson 1: People 

People matter – whether they are clients, staff members, partners or suppliers. Every business is people business, especially more so for PR (public relations or “people relations”) business. Things just won’t happen without good people. I cannot rely on myself to do everything (I did try but it was absolutely exhausting!). Take time to nurture meaningful relationships.

Lesson 2: Passion 

When things get tough or wrong, passion helps me go through things. It sounds “flabby” but it does. If I don’t really love what I do, I would have quit much earlier and went for short-cuts. So, I am extremely pleased that we are celebrating our 4th year birthday today. 4 years is not a long time in a lifetime’s view, but is a decent chuck of time for a start-up, almost like growing a baby from 0 to 4 (though it’s arguably tougher given my own experience of having a 2.5 year old boy).

Lesson 3: Pricing 

Every product, every service comes with a price tag. It is important to have a right price tag for the right product or service. Otherwise, business cannot or will not grow sustainably if we keep discounting or don’t price right. Saying no to wrong pricing is so important and yet is so hard when money is offered in front of you. Short-term gains can be a real long-term pain. Don’t accept a lower price offer if you are rightly worth a higher price.

Lesson 4: Positioning

Competition is out there and is always there. It’s critically important to know our company’s positioning well and focus on communicating to both internal and external audiences well. If my clients, staff members and partners do not know what we are doing, it is hard to sell, hard to win businesses. Have an identity. That’s why we are called 11K Consulting because our vision is to transform the 11,000 km borders between UK and Asia (Shanghai, HK and Singapore) into bridges through the power of effective communications.

Overall, I am proud of what we have achieved, as well as made those important mistakes in order to grow and be better over the past 4 years. I am most thankful for those who have supported and trusted me and 11K Consulting throughout the roller-coaster journey. I look forward to seeing 11K grow from strength to strength. Thank you!


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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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