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NEWS: 11K Handles Burlington Arcade to Raise Brand Awareness in Asia and China

Posted by in Case Studies, China, Digital, Marketing, Website

11K is currently helping Burlington Arcade, a true luxury landmark in London housing over 40 specialist shops and designer brands, to raise its brand awareness in Asia and China by providing a comprehensive PR and digital marketing campaign.

Target audience includes high-net-worth individuals and tourists in China and South East Asia, as well as Asian and Chinese business professionals and students living in London.

Activity includes creating a Chinese microsite and WeChat corporate account, handling Chinese content marketing and SEO, and implementing an Asia and China-focused media strategy programme.

Burlington Arcade marketing director Ellen Lewis said: “Burlington Arcade recognises China and South East Asia as one of our top five growth markets this year and beyond. 11K Consulting has demonstrated a wealth of knowledge and proven record in driving successful comms programmes in these markets. We are delighted to be working with 11K to drive more Chinese and Asian consumers to our stores in the next 12 months.”

11K Consulting founder and MD Sally Maier-Yip said: “Burlington Arcade is a prestigious brand that fits well with our Europe-Asia focused comms offerings and this is a very exciting time for our growing business.”

Our news is featured in Gorkana:



“We hired 11K Consulting to drive Burlington Arcade’s brand awareness among Chinese individuals and tourists in China and UK last year. They have helped us build our Chinese capabilities within a very short time. We’ve been impressed by 11K’s high quality of work, professionalism and insights into the Chinese market and audience. We have seen a significant increase in the number of Chinese visitors at Burlington Arcade since we employed 11K. I would recommend 11K to companies who are looking for professional China PR and digital marketing services.”  


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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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