Digital

Lustica Bay, a marina town offering waterfront properties, hotels, berths, golf and lifestyle facilities in Montenegro, was nicely featured in a six-page column in Mina, a high-profile Japanese fashion magazine. This in-depth column introduces the mysterious and beauteous European country Montenegro, from three carefully chosen perspectives: the cultural heritage in ancient cities, beautiful landscapes in […]

In early May 2019, the world’s largest luxury brand, Louis Vuitton (LV), has partnered with the Chinese social media platform, Xiaohongshu (or called “Little Red Book” or “Red”), to launch its official account. The French fashion house is the first luxury brand to have an official presence on this female-led platform, and  mainly covers beauty […]

This blog was written by Sylvia Cai, who had work experience at 11K Consulting recently.  I still remember the first day when I was on board at 11K Consulting. On that day, Sally gave me a fantastic opportunity to attend an exclusive high-end event in Mayfair. It gave me a vivid picture of how to […]

11K Consulting, an independent full-service UK-Asia luxury PR agency, has been appointed by Park Chinois, a fine dining Chinese restaurant with live entertainment in London’s upscale Mayfair, to drive brand awareness with Chinese and Asian tourists and HNWIs in China, across Asia and the UK by providing an integrated PR, digital marketing and trade campaign. Activity […]

We had a very fruitful week in Shanghai after Hong Kong last week. We were delighted to be invited to attend the first-ever Best of British show at the stunning Shanghai Exhibition Centre, which partnered with the British Consulate General Shanghai, the Department for International Trade and the GREAT Campaign. During the four-day event, some 150 […]

I am honoured to share my global PR and entrepreneurship experiences and insights with The Chinese University of Hong Kong (CUHK) Alumni Magazine in the September issue. I talked about how the culture of PR is different in the East vs West, how the UK and global PR industry has evolved with the increasing importance of […]

Our client Burlington Arcade, one of the world’s oldest and most celebrated shopping arcades situated between Bond Street and Piccadilly in London, was extensively featured in an important “Zhu’s Life in Britain” Chinese KOL video, supported by VisitBritain.  “Zhu’s Life in Britain” is released on various Chinese channels with an estimation of around 2 million online […]

There are so many articles about WeChat marketing, but what is it exactly? Instead of sharing the basic knowledge about WeChat, we would like to dig deeper, using our own experience to give you a bigger and more complete picture about WeChat marketing. This is the first series of “WeChat marketing”. Your very first questions might […]

This is the part one of a series of articles that aim to analyse Chinese mass media and help you understand how it is relevant to Chinese content marketing, Chinese digital marketing, Chinese culture and what you can learn from it. So this is the first article that start off to discuss a recent popular […]

Global retail e-Commerce keeps on clicking. Here are 10 top facts about global e-Commerce you need to know: Global e-commerce sales are set to rise, although the rate of growth will slow: It is expected to rise from nearly US$1 trillion in 2015 to nearly US$1.6 trillion in 2018. Best place for e-commerce: The US […]

We are delighted to launch the brand new Chinese website of our client Burlington Arcade (伯灵顿拱廊商场): http://bolingdungonglang.com! Our goal is to directly and actively connect with Chinese-speaking audience around the world through this regularly updated online channel. See how you can engage with us: Sign up the newsletter to receive regular updates on Burlington Arcade Read our […]

11K is currently helping Burlington Arcade, a true luxury landmark in London housing over 40 specialist shops and designer brands, to raise its brand awareness in Asia and China by providing a comprehensive PR and digital marketing campaign. Target audience includes high-net-worth individuals and tourists in China and South East Asia, as well as Asian […]

Burlington Arcade has brought 11K Consulting on board to raise its brand awareness in Asia and China. The agency, which specialises in helping European clients reach Chinese and Asian consumers, will provide a PR and digital marketing campaign to target high-net-worth individuals and tourists in China and South East Asia, as well as Asian and […]

Have you heard of the not-so-new jargon “O2O”? What is it exactly? Who are the big players? Why does it matter to brands? What is O2O?  O2O means Online to Offline commerce. It is being heralded as the next big thing in the e-commerce sector in the West and the East. The term O2O was […]