Marketing

NEWS: Speaking at HKTDC Reception – “Media Relations: Tips for Success”
NEWS: Speaking at HKTDC Reception – “Media Relations: Tips for Success”
April 10, 2016

I had greatest pleasure to be a founding speaker at the Hong Kong Trade Development Council’s first informal networking reception, “TDC Friday 商約星期五”, at its London office last Friday. At the reception, I spoke about my three top tips for successful media relations in Asia and the UK: Relevance, Relationship and Rewards. If interested, below is the […]

Read More
CLIENT NEWS: Burlington Arcade 2016 Year of the Monkey Red Packet WeChat Campaign
CLIENT NEWS: Burlington Arcade 2016 Year of the Monkey Red Packet WeChat Campaign
January 26, 2016

辞旧迎新红包来袭! 伯灵顿供廊2016猴年微信红包开抢啦! 猴年春节的脚步已经逼近,2016年,我们将用微笑共同敞开一扇心灵之窗,用行动共同挽起友爱的臂膀,让明天来倾听我们爱心旋律的唱响。 走进新年,走进蓬勃的希望,辞旧迎新,展望未来,每个人的脸上都应该洋溢着充满着快乐和幸福的表情。 为回馈用户长期以来的支持,2016辞旧迎新之际,伯灵顿拱廊商场准备了丰厚的现金作为红包,通过微信对用户进行派送,为所有支持、喜爱、关注伯灵顿拱廊商场的朋友送上一份暖洋洋新春祝福! 本次的春节现金红包大派送,伯灵顿拱廊采用微信群发送红包的形式,为所有用户送上“看得到”的实惠。只要添加伯灵顿拱廊商场,再添加红包大使为好友,就可以进入红包微信群啦!只要你的手速够快,反应够灵敏,现金红包大礼让你抢到手软,“抢”出新年好运道! 参与方式:扫一扫, 添加伯灵顿供廊的微信公众号(公众号ID: bolingdungonglang) ***** About Burlington Arcade: England’s oldest and longest shopping arcade, open since 1819, The Burlington Arcade is a true luxury landmark in London. Housing over 40 specialist shops and designer brands including Laduree, The Vintage Rolex Watch Company, Maison Michel and Chanel. Shoppers will find rare […]

Read More
BLOG: SEO is King in the West, Social Media is King in China
BLOG: SEO is King in the West, Social Media is King in China
December 28, 2015

As one of the biggest luxury markets in the world, China has immense potential purchasing power in the luxury industry. The position has still not changed despite many rumours and news on Chinese economy and luxury industry slowdown reported this year. According to Dean of Fortune Character Institute’s “2015 China Luxury Report”, the gross consumption […]

Read More
NEWS: 5 Tips For Successful East-West Educational Exchanges
NEWS: 5 Tips For Successful East-West Educational Exchanges
August 28, 2015

Our client Susan Fang, CEO of Academic Powerhouse and international education specialist, shared her insights into the top tips for successful East-West educational exchanges in a podcast interview with David Clive Price. Click here to listen to the interview: http://davidcliveprice.com/5-tips-successful-east-west-educational-exchanges/. Happy listening! *** The number of Chinese students attending UK and US schools and colleges has […]

Read More
NEWS: 2015年度“One day in Burlington Arcade”学生实地考察项目
NEWS: 2015年度“One day in Burlington Arcade”学生实地考察项目
August 16, 2015

听英国伯灵顿拱廊商场诉说200年的时尚史   你想知道各大国际奢侈品牌的背后管理成功因素吗? 你想认识那奢侈品牌的企业家吗? 你对历史传承下来的时尚感兴趣吗? 如果你的答案是yes,那么你应该来報名英国伯灵顿拱廊商场2015年学生实地考察项目! 这家于1819年在伦敦皮卡迪利开业並拥有悠久历史和丰厚内涵的伯灵顿拱廊商场是伦敦的宝藏地,他拥有英国和欧洲最好的奢侈产品,是英国皇室、名流和上层社会最钟爱的购物街。在这里,你不仅可以看到香奈儿、拉佩拉、Maison Michel等超奢品牌,还有各式各样的商品:定制、古董珠宝、手工皮鞋等应有尽有。 为了让大家更好地认识和深入了解英国伯灵顿拱廊商场零售业务及里面进驻的奢侈品牌,最重要是讓中国学生了解並学习一下国际奢侈品牌的背后管理成功因素, 與企业家见面, 我们特意策划了一个名为 “One day in Burlington Arcade” 的学生实地考察项目,学生们可以亲临英国伯灵顿拱廊商场来聆听200年不朽的时尚史诗, 了解品牌成功的故事。   以下为此次项目详情: 日期: 2015年10月2日(星期五)或10月9日(星期五) 参与者要求: 20岁以上在英国读书的中国学生 时间:约11:00am—16:00pm 项目参与者: 每天8名学生或以8名学生为一组进行参观 项目目标: 为中国学生制造一个来亲近、了解英国伯灵顿拱廊商场的机会,与一些奢侈品牌创业家/企业家面对面进行交流,听取他们成功的故事并从中领悟成功的因素; 接触到伯灵顿拱廊街不同的一面, 有机会了解到整个商场的运作及营运; 促进英国伯灵顿拱廊商场與学生的互动 2015年10月2日(星期五)或10月9日(星期五) 之行程概述: 1:00am,由Beadle Mark Lord带领进行一场私人游览; 12:00noon,女同学们参观香奈儿品牌,男同学参观Church’s品牌,挖掘名牌背后的故事; 13:00 pm,休息时间; 14:00pm,Maison Michel由女同学们参观,男同学参观柏莱士手表,总结名牌的成长史和成功经验; 15:00 pm,在20 Air Street与英国伯灵顿拱廊商场的管理团队面对面交流,听取他们的成功经验; 16:00 pm,总结交流。 作业要求: 所有参加活动的学生们都要写一篇至少300中文字的博文来讲述自己在英国伯灵顿拱廊商场的所见所闻所想所感; 所有参加活动的学生们要通过最少五个网络渠道来分享、上传他们的博客,(包括微信、微博、Facebook、博客等等); 介绍最少五个朋友关注英国伯灵顿拱廊商场的官方微信(微信号: bolingdungonglang) 如何申请: 如果您已经阅读全文并有意参与这个项目,欢迎您在2015年9月4日(星期五)之前发送邮件告诉我们您的真实姓名、年龄、学校,以及您想要参与这个项目的原因(50中文字左右)。邮箱:sally@11kconsulting.com(注: […]

Read More
NEWS: KWANPEN Appoints 11K To Raise Its Profile In The UK
NEWS: KWANPEN Appoints 11K To Raise Its Profile In The UK
August 4, 2015

KWANPEN, a Singapore-headquartered luxury leather handbags and accessories brand specialising in Crocodile Leather, has appointed 11K Consulting to raise its profile in the UK. In January, KWANPEN opened its flagship store at Burlington Arcade in London, its first store in Europe. 11K will promote KWANPEN in the UK through media relations, bespoke events, Twitter strategy […]

Read More

We'd love you to get in touch.
Whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

Contact us