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Client News: 11K to Continue to Support HBA Residential to Build Thought Leadership

Posted by in Case Studies, China, Communications, Latest News, Marketing, PR, Uncategorized

We are thrilled to announce that 11K will continue to support HBA Residential to build its brand awareness and thought leadership among Chinese HNWIs, strategic business partners and high-level media in China and UK in the second year (2018-19), following a successful campaign in the first year (2017-18).

Our work aims to help realise HBA Residential’s vision to create the most exquisite private residences for world’s most distinguished individuals and aspiring developers in China, the UK and elsewhere.

In our Year 2’s China strategy, our integrated activities include China media strategy, high-level profiling opportunities and speaking engagements, private events, thought leadership building programme, WeChat content marketing, and business development support.

We look forward to achieving more great things together for and with HBA Residential in the next 12 months!

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About HBA Residential:

Designing exquisite homes for the world’s most distinguished individuals.

Hirsch Bedner Associates has been shaping taste for the past 50 years and has delivered ground breaking projects for developers and private clients across the world. HBA Residential is the specialist design-house of HBA consisting of Architects, Interior Designers and FF&E designers who conceive and develop beautifully crafted residential projects holistically. Our scalable design approach addresses every aspect of the project: ’from the building envelope to the door handle’.

Our residential client-base is a mixture of HNWIs and UHNWIs as private clients and high-end developers; their commonality is a desire to create exceptional residences. We understand our client’s lifestyle, needs and aspirations and create tailor- made, ultra-high-quality dwellings that support, promote and enhance their quality of life. We design to express individuality drawing inspiration from people, places, and possessions. With the maxim of ‘high design, globally delivered’ we augment our design talent with strong technical expertise and a worldwide network of supply and resource that allows us to deliver complex, world class projects both on time and on budget.

Centred in London and Singapore, we offer a personalized service to an international clientele. We are a boutique design studio with a global reach.

We create Luxury by Design.

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at sally@11kconsulting.com

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