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CLIENT NEWS: Burlington Arcade Featured in Key Chinese KOL Video

Posted by in China, China, Communications, Communications, Digital, Digital, Latest News, Latest News

Our client Burlington Arcade, one of the world’s oldest and most celebrated shopping arcades situated between Bond Street and Piccadilly in London, was extensively featured in an important “Zhu’s Life in Britain” Chinese KOL video, supported by VisitBritain.  “Zhu’s Life in Britain” is released on various Chinese channels with an estimation of around 2 million online impressions in just a week.

Enjoy watching the video!

Visit Burlington Arcade’s Chinese website: 


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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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