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CLIENT NEWS: Burlington Arcade Featured in Marquess Luxury Magazine

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BURLINGTON ARCADE: AN ENCLAVE OF UNIQUE LUXURY BRANDS

Stationed at the heart of Mayfair for 196 years, the Burlington Arcade is acclaimed as England’s most historical shopping gallery. Given its longevity in the opulent realm, the most exquisite splendours are unveiled here, ranging from precious vintage jewellery to bespoke hats. Safety concern is unnecessary, as the arcade is safeguarded by the Beadles – the smallest private police force in existence. Let us bring you a tour around this magnificent London shopping landmark.

An Early Precedent for Shopping Malls

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Since 1819, Burlington Arcade has been the destination for the finest English goods. It was originally a garden at the Burlington House, which was owned by an affluent man named Lord George. He believed that by transforming the garden into a commercial development, he would have more privacy and could also enrich his fortune. The arcade was a huge success and was hailed as an early precedent for shopping malls.

The Beadles Guiding Tour

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When you arrive at the arcade you shall be intrigued by the men wearing frock coats and braided top hats. These are the “Beadles”, liveried guards who oversee security matters and are responsible for enforcing the “rules of the arcade”. Just as it was during the Victorian Era certain things are prohibited at the arcade, such as running, cycling, whistling and even opening of umbrellas. If you would like to learn more about the history of the place you can get a personal guided tour by the Beadles. But make sure you have pre-booked ahead!

A Trove of Specialist Brands

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The arcade is highly popular among the Royalty, celebrities and the cream of the British society as it comprises both former and existing Royal Warrant holders, namely perfumer Penhaligon’s, anitque jeweller Hancocks, shoemaker Crockett & Jones.

Here we will highlight one of the stories like Hancocks with you. As a proud holder of Royal Warrants between 1849 and 2002, the family business is famous for their excellence in purveying the very finest period jewellery, supplying Royal gifts, and creating bespoke pieces. In 1856, Hancocks was appointed as the sole manufacturer in making the Victoria Cross.

Unquestionably, their jewelleries are owned by celebrities and royalties around the world. Currently, collectors are fortunate enough to find rare masterpieces of each era in the jewel house, such as those from Van Cleef & Arpels, Cartier and Boucheron.

Commitment to Revitalisation

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Albeit encompassing historical brands, the arcade keeps itself in alignment with the modern world by accommodating more contemporary brands. Example of such is Maison Michel, a French label which specialises in made-to-measure hats for prestigious fashion house. Classic hat shapes like Derby hats or boaters are modernised by whimsical twist like feather and embellishments.

In the Pre–collection Spring Summer 2016 season, the brand takes inspirations from a London girl family’s country house in Kent. You will be enticed by the rustic yet sophisticated details in the mesh and felt hats, including fray edges, matt threads, ribbons faded by the sun and patches.

Burlington Arcade
Address: 51 Piccadilly, London W1J 0QJ
Tel: +44 (0) 20 7493 1764
Opening hours: Mon – Sat 9am – 7:30pm Sun 11am – 6pm

www.burlingtonarcade.com

Hancocks
Address: 52/53 Burlington Arcade, London W1J 0HH
Tel: +44 (0) 20 7493 8904
Opening hours: Mon – Fri 10am – 5:30pm Sat 11am – 5pm

www.hancocks-london.com

Maison Michel
Address: 46 Burlington Arcade, London W1J 0ET
Tel: +44 (0) 2076 298 643
Opening hours: Mon – Sat 10am – 6pm Sun 11am – 5pm

www.michel-paris.com

The original article was published here: http://www.marquessmagazine.com/burlington-arcade-an-enclave-of-unique-luxury-brands/

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at sally@11kconsulting.com

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