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CLIENT NEWS: Lustica Bay Featured in Fashion Magazine Mina

Posted by in China, Digital, Inspiration, Latest News, Public relations

Lustica Bay, a marina town offering waterfront properties, hotels, berths, golf and lifestyle facilities in Montenegro, was nicely featured in a six-page column in Mina, a high-profile Japanese fashion magazine. This in-depth column introduces the mysterious and beauteous European country Montenegro, from three carefully chosen perspectives: the cultural heritage in ancient cities, beautiful landscapes in parks, and deluxe lifestyles offered by Lustica Bay and other high-end services.

This article begins with an introduction of three cultured old towns in Montenegro: Kotor, Budva and Perast. The Square of Cat and City Wall in Kotor, the beach in Budva and St Nicholas’ Church are recommended as holiday paradise.

This is followed by a guidebook of three world-class national parks in Montenegro which are Durmitor National Park, Lake Skadar National Park and Lovcen National Park respectively. As the pictures shows, the path winds among green mountains, with flower skirting. Through boughs, you can catch glimpses of waters sparkling and dashing below. People were sipping their wine on a boat, with the sun shining among the fresh leaves. 

Ultimately, the writers describe a luxurious and fashionable lifestyle you can have in Lustica bay, Sveti Stefan and Ulcinj. With good weather, fresh air, modern comforts including hotels, restaurants, cafes, medical centres and golf courses, lives in Lustica Bay can be relaxing and lovely. This column called Welcome to Montenegro is written by several writers, all of whom are influential lifestyle bloggers and have unique insights in traveling.

As for Mina, issued in mainland China by a Japan’s famous publisher, Friends of the Housewife, it is seen as a new-style female casual fashion magazine. This magazine is an advocate of the MixMatch fashion rising from Tokyo Harajuku and is making waves for its sophisticating nature sense of fashion styling, practical beauty tips and sensible lifestyles alternatives. Mina’s reinterpretation of fashion has been influencing both Japanese and Chinese youngsters for years.

If you want some advice on your Chinese PR and digital marketing strategy, talk to us today: kit@11kconsulting.com.

The article was written by Chong Peng.

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at sally@11kconsulting.com

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