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CLIENT WIN: Lalage Beaumont Appoints 11K to Attract Chinese Luxury Consumers

Posted by in Case Studies, China, Communications, Events, Latest News, Latest News, UK

Lalage Beaumont, a luxury English designer of chic tailored clothing and handbags founded by Lalage Beaumont in 2005, has appointed 11K Consulting, a UK-China luxury lifestyle PR and communications agency, to drive brand awareness with Chinese HNWIs and key business and trade influencers in the UK and China. 

11K’s activities include a series of strategic private events to drive footfall and sales to the Lalage Beaumont flagship store in Knightsbridge, London, and active engagements with key Chinese business & travel trade partners and influencers for the next 12 months. 

11K Consulting Founder and MD Sally Maier-Yip said: “We are very excited about this new client win. Lalage Beaumont adds to our luxury client portfolio perfectly – from luxury consumer to high-end property developments, luxury interior design and architecture.

“With our solid expertise and proven track record in helping Western luxury brands target the Chinese luxury consumers, we are confident in being able to achieve our communications goal of building Lalage Beaumont’s brand profile among our target Chinese audience in the UK and China.”

Only available in London, the collections of handbags and clothing that Lalage produces combine classical elegance with distinctive detailing for a look that embodies sophistication and style. 

Lalage Beaumont, Founder and Creative Director of Lalage Beaumont, said: “We are very excited that 11K Consulting will be helping us to communicate our brand values and design ethos to the Chinese market. We believe our unique product offering of London made clothing and luxury handbags and accessories will appeal to the Chinese audience, who will value the exclusivity and exceptional quality.”

If you want to join Lalage Beaumont’s private shopping events in London, please get in touch with us: sally@11kconsulting.com

To learn more: https://lalagebeaumont.com 

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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