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NEWS: 11K Appoints Digital Marketing Manager Jing Wei, Sunny

Posted by in China, Digital, Latest News, Public relations

11K Consulting, a full-service UK-Asia/China PR and communications specialist agency headquartered in London, announced the appointment of Jing Wei (Sunny) as the Digital Marketing Manager of 11K Consulting.

Based in London, Sunny is responsible for Chinese digital marketing strategy and execution for clients, including WeChat and Weibo marketing, video production and promotion, KOL/influential marketing, and others.

Fluent in both Mandarin and English, Sunny has over 7 years’ solid experience in Chinese digital marketing, TV and radio production, and journalism in the UK and China.

Prior to joining 11K, Jing has worked in leading Chinese media organisations, including Spectrum Radio, Phoenix Satellite TV, Pear Video, Propeller TV/Sky 189, and Zhejiang Television. In these roles, she edited and produced high-quality audio, commercial videos, and professional TV programmes, interviewed high-profile public figures, and developed creative content for both online and offline media platforms.

11K Consulting Founder and Managing Director, Sally Maier-Yip, said: “We are most thrilled to have Sunny on board. Her all-round Chinese digital marketing skills as well as rich print and broadcast experiences in the UK and China will enhance 11K’s unique and all-round offering for clients, and hence our leadership in the UK-Asia/China communications industry. We are getting closer to our goal to become the go-to UK-Asia/China PR and communications agency in the UK.”

Sunny added: “I am very pleased to join the dedicated 11K team. I strongly believe in 11K’s vision to transform borders into bridges through the power of effective communications – digital, PR and social, and would love to be part of the strong team to realise it for our clients in no time.”

11K’s clients include a mix of luxury, retail, hospitality, and education companies in the UK, Hong Kong, China and across Asia, including Burlington Arcade, Park Chinios, HBA Residential, and many others.

In 2016, 11K was nominated for the New Consultancy of the Year in the UK’s Public Relations and Communications Association (PRCA) Dare Awards 2016 – a testament to our high-quality and effective work.


For any enquiries, please contact:
Sally Maier-Yip at
Jing Wei, Sunny at


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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at

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