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NEWS: KWANPEN Appoints 11K To Raise Its Profile In The UK

Posted by in Case Studies, Communications, Latest News, Marketing

KWANPEN, a Singapore-headquartered luxury leather handbags and accessories brand specialising in Crocodile Leather, has appointed 11K Consulting to raise its profile in the UK.

In January, KWANPEN opened its flagship store at Burlington Arcade in London, its first store in Europe. 11K will promote KWANPEN in the UK through media relations, bespoke events, Twitter strategy and strategic partnership, targeting tourists visiting London in the next 12 months.

Jonathan Kwan, director of KWANPEN, said: “We are delighted to work with 11K Consulting to help us realise our vision to become the market leader in the luxury leather handbags and accessories industry in the UK in the foreseeable future.

“We have been impressed by 11K’s real understanding of our brand heritage and values, as well as its existing wide network with our potential partners and clients in the UK.”

Sally Maier-Yip, MD of 11K Consulting, said: “Personally I’ve been a fan of KWANPEN’s prestigious and authentic products and its heritage in Singapore where I have spent six fabulous years living and working there, so to say we’re absolutely excited to be working with them is an understatement.”

– See more at: http://www.gorkana.com/news/consumer/pitch-wins/11k-promotes-kwanpen/#sthash.8uBcCUK4.dpuf

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at sally@11kconsulting.com

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