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NEWS: Summary of My Guest Lecture at Birkbeck University – on China & Mumpreneurship

Posted by in Case Studies, China, Latest News, Public relations

On 7th January morning, I was invited as a guest lecturer at Birkbeck School of Business, Economics and Informatics, sharing my insights on doing business in China and my mumpreneurship journey. I was most delighted that both talks were very well received by some 30 students, considering that it’s my first time to lecture at a university in London!

Here’s a summary of my talks.

In the first session, I shared my insights on doing business in China, as follows:

  • 5 big opportunities or mega-trends in China for UK businesses: Urbanisation (= Wealth), China’s Middle Class, Chinese Millennials, The Brainpower Behemoth and China’s Internet (Addition to E-commerce)
  • 3 real stories from real people. Big thanks to Michael Holt, James Baillie and Kong Jialin for sharing their insights on running their businesses in China on the ground; and
  • 4 tips on working with Chinese people: “Work hard on your personality besides your job title”, “Be a WeChat fan”, “Develop your interest in food, if you are not already a food lover”, and “Treat your Chinese business counterparts as your family members”.

Following this, students were divided into small groups to brainstorm and come up with a business idea. I then gave feedback and observations on their business ideas.

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In the second session, I shared my own mumpreneurship (i.e. being an entrepreneur and a mum at the same time) journey and 10 learnings from my first failed business experience and running my second successful business 11K Consulting (thus far):

  1. Build a good foundation
  2. Follow your passion
  3. Starts with why
  4. Trust your abilities
  5. Ask for help
  6. Build a good reputation
  7. Work on your business, not in it
  8. Be yourself
  9. Being a parent does make me become a superwoman
  10. Balance

I must say that it was a hugely enjoyable session and look forward to speaking at Birkbeck again in future.

PS: I lost half of my voice after talking for three hours but it’s all worth it!

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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