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NEWS: Summary of My Guest Lecture at Birkbeck University – on China & Mumpreneurship

Posted by in Case Studies, China, Latest News, Public relations

On 7th January morning, I was invited as a guest lecturer at Birkbeck School of Business, Economics and Informatics, sharing my insights on doing business in China and my mumpreneurship journey. I was most delighted that both talks were very well received by some 30 students, considering that it’s my first time to lecture at a university in London!

Here’s a summary of my talks.

In the first session, I shared my insights on doing business in China, as follows:

  • 5 big opportunities or mega-trends in China for UK businesses: Urbanisation (= Wealth), China’s Middle Class, Chinese Millennials, The Brainpower Behemoth and China’s Internet (Addition to E-commerce)
  • 3 real stories from real people. Big thanks to Michael Holt, James Baillie and Kong Jialin for sharing their insights on running their businesses in China on the ground; and
  • 4 tips on working with Chinese people: “Work hard on your personality besides your job title”, “Be a WeChat fan”, “Develop your interest in food, if you are not already a food lover”, and “Treat your Chinese business counterparts as your family members”.

Following this, students were divided into small groups to brainstorm and come up with a business idea. I then gave feedback and observations on their business ideas.

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In the second session, I shared my own mumpreneurship (i.e. being an entrepreneur and a mum at the same time) journey and 10 learnings from my first failed business experience and running my second successful business 11K Consulting (thus far):

  1. Build a good foundation
  2. Follow your passion
  3. Starts with why
  4. Trust your abilities
  5. Ask for help
  6. Build a good reputation
  7. Work on your business, not in it
  8. Be yourself
  9. Being a parent does make me become a superwoman
  10. Balance

I must say that it was a hugely enjoyable session and look forward to speaking at Birkbeck again in future.

PS: I lost half of my voice after talking for three hours but it’s all worth it!

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at

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