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NEWS: We’re Featured in China Daily – “Getting Their Message Out”

Posted by in China, Latest News

I am delighted to share my views on how Chinese companies rate PR, which is getting increasingly important as more and more Chinese companies go global.

Sally Maier Yip, the founder of 11K Consulting, a London-based UK-Asia niche PR agency, agrees. “Most Chinese companies may still think that they only need PR when they are launching a new product or service, or when they are in a terrible crisis. 

“PR is not about quick fixes, but is about building long-term, meaningful relationships with your stakeholders, which can consist of your customers, media and governments, depending on the business you are in,” she adds. 

Yip believes that in some way, PR is more underrated in China than in the West. “When Chinese companies work with a PR agency in the West, they need to understand that they are buying their PR agency’s expertise, which has a price to it. Chinese companies need to play the game when they enter the Western market. They need to show respect and be cooperative when working with Western agencies.”

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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