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NEWS: We’re Featured in PRMoment – How to Write in PR

Posted by in Communications, Latest News

I am delighted to share my 3 top tips on how to write in PR in, a leading PR online magazine in the UK – see below.

From Sally Maier-Yip, managing director of marketing agency 11K Consulting

  • Is it succinct? Whether a copy is for print, social or digital media, the copy must be straight to the point, as we all have even shorter attention span than ever. A great copy works like spoon-feeding a baby – it must be easy for readers to digest, without thinking.
  • Is it relevant? No matter how well-written copy is, the content must be relevant to target readers. Relevancy involves having a real understanding about what the local audience desire, want or need.
  • Is it unique? As information has become so accessible and constant, we have all become tired with receiving new information. Hence any great PR copy must have something unique about it – be it inspiring, new or quirky – which makes it memorable and encourages people to share it with others.

To read the full article:


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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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