NEWS: We’re Featured in PRMoment – How to Write in PRPosted by in Communications, Latest News
I am delighted to share my 3 top tips on how to write in PR in PRmoment.com, a leading PR online magazine in the UK – see below.
From Sally Maier-Yip, managing director of marketing agency 11K Consulting:
- Is it succinct? Whether a copy is for print, social or digital media, the copy must be straight to the point, as we all have even shorter attention span than ever. A great copy works like spoon-feeding a baby – it must be easy for readers to digest, without thinking.
- Is it relevant? No matter how well-written copy is, the content must be relevant to target readers. Relevancy involves having a real understanding about what the local audience desire, want or need.
- Is it unique? As information has become so accessible and constant, we have all become tired with receiving new information. Hence any great PR copy must have something unique about it – be it inspiring, new or quirky – which makes it memorable and encourages people to share it with others.
To read the full article: http://www.prmoment.com/3467/how-to-write-in-pr-12-top-tips.aspx.
Tags: PRMoment, Sally Maier-Yip, writing