Back to article list

NEWS: We’re Featured in PRMoment – on “What exactly is PR in 2016?”

Posted by in Communications, Latest News, Public relations, Trends

I am delighted to share my views on “What exactly is PR in 2016?” in PRMoment.com, a leading PR online magazine in the UK. Read the full article here: https://lnkd.in/b7irD2u

‘PR has become more integral to and united with the overarching business strategy’

Sally Maier-Yip, founder of communications agency 11K Consulting: “How we do PR has changed quite a lot over the past few years when the digital media took off and even overtook the traditional print and broadcast media. PR people work even more closely with the advertising and marketing teams even more closely as the lines have become more burred. Hence, today’s PR has become more integral to and united with the overarching business strategy in order to build solid, sustainable reputation of an individual or an organisation. It is not a quick-win solution, but a long-term solution and commitment.”

Tags: ,
Posted by

Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

We'd love you to get in touch.
Whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

Contact us