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NEWS: We’re Featured in CUHK Alumni Magazine – on PR & 11K

Posted by in Digital, Digital, Latest News, Latest News, Public relations, Public relations

I am honoured to share my global PR and entrepreneurship experiences and insights with The Chinese University of Hong Kong (CUHK) Alumni Magazine in the September issue.

I talked about how the culture of PR is different in the East vs West, how the UK and global PR industry has evolved with the increasing importance of digital marketing, and the fact that writing and PR are my passion.

Thanks for featuring me!

To read the full article online:

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Sally Maier-Yip is a seasoned cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR. She loves running her UK-Asia PR agency, 11K Consulting, which specialises in helping British clients unlock the Chinese consumer market and helping Chinese brands increase their presence in the UK. To get in touch with Sally, email her at

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