NEWS: We’re Featured in UK-Chinese Times – on PR and 11K Consulting

NEWS: We’re Featured in UK-Chinese Times – on PR and 11K Consulting
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Thank you UK-Chinese Times 英中時報, one of the leading Chinese weekly newspapers in the UK, for interviewing me about my PR agency career journey in Hong Kong, Singapore and London, and then setting up my own UK-Asia/China PR agency, 11K Consulting, in early 2015. It has been a roller coaster journey, full of ups and […]

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NEWS: We’re Featured in CUHK Alumni Magazine – on PR & 11K
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I am honoured to share my global PR and entrepreneurship experiences and insights with The Chinese University of Hong Kong (CUHK) Alumni Magazine in the September issue. I talked about how the culture of PR is different in the East vs West, how the UK and global PR industry has evolved with the increasing importance of […]

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NEWS: We’re Featured in LadybossAsia – On How to Select Your PR Partner
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Sally Maier-Yip, Founder and Managing Director of 11K Consulting , suggests 5 questions to ask your potential PR partner.  Whether you are a big international company or a new startup, PR often comes in some way, for example you might be thinking to use PR to launch a new product, expand into a totally unknown market, build your market […]

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NEWS: We’re Featured in PRMoment.com – on Evolving PR Brain
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I am delighted to share my views on “The evolving PR brain” in PRMoment.com, a leading PR online magazine in the UK. Here is what I said: You must embrace change says Sally Maier-Yip, founder and MD at PR agency 11K Consulting: “Fundamentally PR is still about managing other people’s or companies’ reputations. However, because of the rise […]

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NEWS: We’re Featured in China Daily – “Getting Their Message Out”
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I am delighted to share my views on how Chinese companies rate PR, which is getting increasingly important as more and more Chinese companies go global. Sally Maier Yip, the founder of 11K Consulting, a London-based UK-Asia niche PR agency, agrees. “Most Chinese companies may still think that they only need PR when they are […]

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NEWS: We’re Featured in Ladyboss.asia – 10 Tips on Working in PR in Asia
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Having worked in various international and local Public Relations (PR) agencies in Hong Kong, Singapore and London over the past 12 years, and now running my own PR agency in London, people often ask me how it is like to work across the PR industry in Asia, either in China or Singapore. Here are my […]

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BLOG: 10 Facts About 11K Consulting You May Not Know
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11K Consulting is a London-based UK-Asia/China PR Agency. We focus on bridging the gap between the UK and Asia (including China). We help British clients unlock the Chinese consumer market and we help Chinese brands increase their presence in the UK. Here are 10 things about us you may not know. Our vision is to […]

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NEWS: We’re Featured in Ladyboss.asia
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I am delighted to share my thoughts on “5 Mistakes to Avoid When Building a New Start-Up” in Ladyboss.asia, a Singapore-based women business online magazine. Original article can be seen here. *** In two years, I have founded two Public Relations (PR) firms in London, and it was a difficult journey. Recently my second PR firm, 11K […]

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NEWS: 11K Shortlisted for New Consultancy of the Year Award by PRCA Dare Awards 2016
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11K Consulting, an independent boutique UK-China PR agency based in London, has been shortlisted for the New Consultancy of the Year Award by Public Relations Consultants Association (PRCA) Dare Awards 2016. PRCA Dare Awards is the most prestigious UK-wide public relations awards that strive to seek out and reward the very best PR and communications […]

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NEWS: We’re Featured in Disrupts Magazine on Startup Achievements and Challenges
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I am delighted to be featured in Disrupts Magazine‘s March Edition, sharing my achievements and challenges of running my own business, 11K Consulting, over the past 12 months. Here’s what I said: I founded a UK-Asia/China PR agency in London called 11K Consulting in February 2015 and am proud that we have grown from zero client to […]

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