Leadership Team

Sally Maier-Yip | 叶运珍
Founder & Managing Director - UK

11K Founder & MD Sally Maier-Yip is a cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR and marketing.

Sally has built a successful career on delivering award-winning multi-stakeholder PR strategies for multi-national and local companies such as Unilever brands, Economist Conferences, Hilton Hotels, Zespri, Burlington Arcade and Olam.

Sally was born in Hong Kong, China and has worked and lived across the Far East and the UK for many years. Her deep understanding and knowledge of Asia/China and the UK has allowed her to provide clients with communications strategy and services that often exceeded expectations.

Sally is a regular public speaker and contributor to PR, China and entrepreneurship-related conferences and publications in the UK and Asia, including: China Daily Europe, UK-Chinese Times, PRMoment.com, Sino radio, PRWeek Asia, Birkbeck University of London, and HKTDC London.

Alice Au Yeung | 歐陽珊
Managing Director - Asia & China

Based in Hong Kong, Alice Au Yeung is an experienced PR and marketing strategist who has worked with a wide range of clients from tourism, luxury and hospitality to art, culture, and fashion across China and Asia.

Alice brings over 10 years of Asia and China PR and marketing experience to the team. As the MD – HK at 11K, Alice leads business development, oversees client relations and drives media relations and KOL activities across Asia and in China.

Prior to joining 11K, Alice has worked in top-tier international and local agencies in Hong Kong, where she was a key member in creating and delivering communications strategy and media campaigns for companies such as West Kowloon Cultural District Authority (Hong Kong), Hong Kong Arts Development Council, Capella Singapore and Wing Tai Asia.

Alice speaks fluent English, Mandarin and Cantonese.

Jacqueline Purcell
Global & UK PR Director

Based in London, Jacqueline Purcell is a seasoned consulting and management Public Relations stakeholder strategist. From a fast-thinking news writer, editor, journalist background, she is a well-travelled, well connected, international and culturally sensitive award-winning professional who inspires with creative ideas and strong attention to detail.

Over the past two decades, Jacqueline has worked with agencies such as Saatchi & Saatchi, Leo Burnett, Burson Marsteller, Michael Hogg, Young & Rubicam amongst others. She has a proven track record in developing high impact results using big data in communication plans. Gorkana PR Newswire in London acknowledged media content work done by Jacqueline as amongst the best top three in London.

Jacqueline is a fellow of the Royal Society of Arts in London and served as a committee member for 5 years. She also serves on the board of the International Public Relations Association. 

Yuri Ou |区睿
China PR & Events Director

Based between the UK and China, Yuri Ou specialises in Chinese media relations and events for companies who want to have a presence in China.

Yuri brings with her a wealth of international and Chinese experience to the team, after having successfully assisted clients going into China and London over the years.

Over the past seven years, Yuri has worked for Ogilvy & Mather, one of the world’s largest marketing and communications companies, in China; Colliers International, a global commercial real estate services organisation; and headed-up the China Club of the London Capital Club.

Yuri has solid experience and strong connections with Chinese media (both online and offline) and has helped clients secure quality features in business, lifestyle, luxury and mainstream press in China such as U-Jet, Modern China, Elle China, and many others.

Sarah Yam | 任熙雯
China Digital Marketing Director

Based in the UK, Sarah specialises in Chinese digital marketing helping companies to enter the Chinese market with impact.

Her specialties include Baidu SEO, PPC, Chinese social media and content marketing strategy, Chinese website development, Chinese copywriting, and Chinese design.

Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani amongst many others.

A native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle and fashion blogger.

Sarah Finley
UK PR Director

Based in London, Sarah has over 12 years experience in driving successful PR campaigns for fashion, retail and lifestyle brands in the UK market. Clients she has worked on before include Sky, IKEA, Cancer Research, The Breakfast Club, Charlie Bighams, fit2date, Oliver Gray, MTV, Late Night London, Skate Kings Cross, Warburtons, Pret and Marie Curie.

In these campaigns, Sarah ran UK press offices, brainstormed and implemented ideas and PR stunts, placed products and news stories, managed budgets, photo shoots, celebrity interviews, media events, and video content.

Sarah has extremely good media relations in the UK and has helped clients gain quality coverage in all major UK mainstream, fashion, women and lifestyle media such as: Marie Claire, The Guardian, Stylist, Evening Standard, Metro, Time Out, Fabulous, Mail Online, Stylist.co.uk, Grazia, Shortlist, Closer, OK! and Observer magazine.

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