Our Strong Team

Sally Maier-Yip | 叶运珍
Founder & Managing Director - UK

11K Founder & MD Sally Maier-Yip is a cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR and marketing.

Sally has built a successful career on delivering award-winning multi-stakeholder PR strategies for multi-national and local companies such as Unilever brands, Economist Conferences, Hilton Hotels, Zespri, Burlington Arcade and Olam.

Sally was born in Hong Kong, China and has worked and lived across the Far East and the UK for many years. Her deep understanding and knowledge of Asia and the UK has allowed her to provide clients with communications strategy and services that often exceeded expectations.

Sally is a regular public speaker and contributor to PR, China and entrepreneurship-related conferences and publications in the UK and Asia, including: China Daily Europe, UK-Chinese Times, PRMoment.com, Sino radio, PRWeek Asia, Birkbeck University of London, and HKTDC London.

Alice Au Yeung | 歐陽珊
Managing Director - Asia & China

Based in Hong Kong, Alice Au Yeung is an experienced PR and marketing strategist who has worked with a wide range of clients from the public sector to art, culture, hospitality and luxury brands across Asia.

Alice brings over 10 years of Asia and China PR and marketing experience to the team. As the MD – HK at 11K, Alice leads business development, oversees client relations and drives media relations and KOL activities across Asia and in China.

Prior to joining 11K, Alice has worked in top-tier international and local agencies in Hong Kong, where she was a key member in creating and delivering communications strategy and media campaigns for companies such as West Kowloon Cultural District Authority (Hong Kong), Hong Kong Arts Development Council, Capella Singapore and Wing Tai Asia.

Alice speaks fluent English, Mandarin and Cantonese.

Jacqueline Purcell
Global & UK PR Director

Based in London, Jacqueline Purcell is a seasoned consulting and management Public Relations stakeholder strategist. From a fast-thinking news writer, editor, journalist background, she is a well-travelled, well connected, international and culturally sensitive award-winning professional who inspires with creative ideas and strong attention to detail.

Over the past two decades, Jacqueline has worked with agencies such as Saatchi & Saatchi, Leo Burnett, Burson Marsteller, Michael Hogg, Young & Rubicam amongst others. She has a proven track record in developing high impact results using big data in communication plans. Gorkana PR Newswire in London acknowledged media content work done by Jacqueline as amongst the best top three in London.

Jacqueline is a fellow of the Royal Society of Arts in London and served as a committee member for 5 years. She has served on a few not-for-profit boards, and in 2017 she will serve on the board of the International Public Relations Association. 

Sarah Yam | 任熙雯
China Digital Marketing Specialist

Based in the UK, Sarah specialises in Chinese digital marketing helping companies to enter the Chinese market with impact.

Her specialties include Baidu SEO, PPC, Chinese social media and content marketing strategy, Chinese website development, Chinese copywriting, and Chinese design.

Over the past eight years, Sarah has led and executed successful digital campaigns for a range of international and local companies in China, Hong Kong and internationally, including: Hong Kong Ocean Park, agnes b, Volkswagen, Premium Tax Free – Watches of Switzerland and Damiani amongst many others.

A native Chinese speaker fluent in Mandarin, Cantonese and English, Sarah is also a popular Chinese lifestyle and fashion blogger.

Sarah Finley
UK PR Director

Based in London, Sarah has over 12 years experience in driving successful PR campaigns for fashion, retail and lifestyle brands in the UK market. Clients she has worked on before include Sky, IKEA, Cancer Research, The Breakfast Club, Charlie Bighams, fit2date, Oliver Gray, MTV, Late Night London, Skate Kings Cross, Warburtons, Pret and Marie Curie.

In these campaigns, Sarah ran UK press offices, brainstormed and implemented ideas and PR stunts, placed products and news stories, managed budgets, photo shoots, celebrity interviews, media events, and video content.

Sarah has extremely good media relations in the UK and has helped clients gain quality coverage in all major UK mainstream, fashion, women and lifestyle media such as: Marie Claire, The Guardian, Stylist, Evening Standard, Metro, Time Out, Fabulous, Mail Online, Stylist.co.uk, Grazia, Shortlist, Closer, OK! and Observer magazine.

Vincent Liu | 刘亮
China & Southeast Asia PR Consultant

Based in Singapore, Vincent is a native Chinese with over 10 years experience in PR, marketing, digital and journalism.

He specialises in media relations (across online and offline), brand strategy, and events management across China and Southeast Asia. He focuses on luxury, travel, consumer and digital technology sectors.

Prior to his current role, Vincent worked as a senior editor for various Chinese-language business and lifestyle publications in China and Singapore, so he truly understands the complex media landscape in Asia inside out. He has established strong media contacts in print, online/website, broadcast, and social media cross Asia and China throughout his career.

Fluent in both Mandarin and English, Vincent is extremely well connected with local companies and SMEs across Asia and China.

We'd love you to get in touch.
Whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

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