Sally Maier-Yip | 叶运珍
Founder & Managing Director

11K Founder & MD Sally Maier-Yip is a cross-cultural Public Relations Strategist with a mission to help companies build successful business with PR and marketing.

Sally has built a successful career on delivering award-winning multi-stakeholder PR strategies for multi-national and local companies such as Unilever brands, Economist Conferences, Hilton Hotels, Zespri, Burlington Arcade and Olam.

Sally was born in Hong Kong, China and has worked and lived across the Far East and the UK for many years. Her deep understanding and knowledge of Asia/China and the UK has allowed her to provide clients with communications strategy and services that often exceeded expectations.

Sally is a regular public speaker and contributor to PR, China and entrepreneurship-related conferences and publications in the UK and Asia, including: China Daily Europe, UK-Chinese Times,, Sino radio, PRWeek Asia, Birkbeck University of London, and HKTDC London.

Alice Au Yeung | 歐陽珊
Managing Director - Asia & China

Based in Hong Kong, Alice Au Yeung is an experienced PR and marketing strategist who has worked with a wide range of clients from tourism, luxury and hospitality to art, culture, and fashion across China and Asia.

Alice brings over 10 years of Asia and China PR and marketing experience to the team. As the MD – HK at 11K, Alice leads business development, oversees client relations and drives media relations and KOL activities across Asia and in China.

Prior to joining 11K, Alice has worked in top-tier international and local agencies in Hong Kong, where she was a key member in creating and delivering communications strategy and media campaigns for companies such as West Kowloon Cultural District Authority (Hong Kong), Hong Kong Arts Development Council, Capella Singapore and Wing Tai Asia.

Fei Meng | 孟菲
Account Manager

Fei Meng is a seasoned journalist and a PR specialist with over 7 years’ experience in Chinese tourism trade marketing, journalism, marketing and event management across various sectors from tourism, property to luxury lifestyle.

Prior to joining 11K, Fei worked as a Managing Editor – Asia Editor of Abode2, the number 1 luxury property magazine in the UK. In this role, she produced quality content for the magazine and the website in Chinese that drove sales, and organised regular high-end property networking events bridging Chinese property purchasers and real estate companies, developers, banks and law firms.

Fei also brings a wealth of Chinese tourism and luxury marketing experience and contacts after having worked as a Digital Marketing Specialist of Lulu Trip, one of the leading online Chinese travel agencies in Europe; a Feature Editor for Luxury Brands of Great Britain Luxury Magazine; and a Luxury Brands Ambassador at the Heathrow Airport.

Jing Wei, Sunny | 魏静
Digital Marketing Manager

Jing Wei (Sunny) has over 7 years’ solid experience in Chinese digital marketing, TV and radio production, and journalism in the UK and China.

Prior to joining 11K, Jing has worked in leading Chinese media organisations, including Spectrum Radio, Phoenix Satellite TV, Pear Video, Propeller TV/Sky 189, and Zhejiang Television. In these roles, she edited and produced high-quality audio, commercial videos, and professional TV programmes, interviewed high-profile public figures, and developed creative content for both online and offline media platforms.

In her leisure time, Sunny is a popular luxury and lifestyle vlogger, who runs her own YouTube channel and WeChat social media accounts, featuring UK’s and China’s luxury fashion and lifestyle news in both video and blog formats.

Jacqueline Purcell
Global & UK PR Advisor

Based in London, Jacqueline Purcell is a seasoned consulting and management Public Relations stakeholder strategist. From a fast-thinking news writer, editor, journalist background, she is a well-travelled, well connected, international and culturally sensitive award-winning professional who inspires with creative ideas and strong attention to detail.

Over the past two decades, Jacqueline has worked with agencies such as Saatchi & Saatchi, Leo Burnett, Burson Marsteller, Michael Hogg, Young & Rubicam amongst others. She has a proven track record in developing high impact results using big data in communication plans. Gorkana PR Newswire in London acknowledged media content work done by Jacqueline as amongst the best top three in London.

Jacqueline is a fellow of the Royal Society of Arts in London and served as a committee member for 5 years. She also serves on the board of the International Public Relations Association. 

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