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CLIENT WIN: 11K to Promote The Vintage Watch Company in China and UK

Posted by in Case Studies, China, Latest News, Latest News, PR, UK

The Vintage Watch Company has appointed 11K Consulting, an independent full-service UK-Asia/China luxury lifestyle PR and communications agency, to drive its brand awareness among Chinese tourists and HNWIs in China and the UK.

The Vintage Watch Company was established in 1995 dedicated to showcasing Vintage Rolex wristwatches from c1910- c1980.

11K’s activity includes creation of a bespoke Chinese landing page, brand video creation and promotion, and influencer and content marketing on Weibo and RED, one of the top China’s largest social media platforms.

11K Consulting Founder and MD Sally Maier-Yip said: “We are truly excited about building the profile of The Vintage Watch Company as London’s  and the world’s destination store for Chinese tourists and HNWIs in China and the UK. The Vintage Watch Company is the only Vintage Rolex store in the world that collects the most complete models of Rolex vintage watches. We do believe that it has such a great story to tell.”

The Vintage Watch Company is located in Burlington Arcade, an iconic, luxury shopping destination in the heart of London’s Mayfair district.

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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