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Case Studies

ADAM ARCHITECTURE

ADAM Architecture

Established in 1955, ADAM Architecture is a UK-based, award-winning international architectural and urban design practice for the restoration and adaptation of significant historic buildings, new luxury private homes; new commercial and public buildings; housing developments, masterplans and new urban designs ranging in size from village extensions to major new town developments. 

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Website: 

www.adamarchitecture.com

The Brief

To build the brand awareness of ADAM Architecture as the one of the world’s largest architecture practices specialising in classical and traditional architecture and urban planning, among target Chinese audiences in mainland China, HK and globally. 

Trinity-College, Adam Architecure

The Challenge

ADAM Architecture had no visibility among the Chinese audience. People in China are only familiar with well-known large architecture firms. Chinese people were not familiar with classical architecture. 

Bond St, Adam Architecure

The Strategy

Since 2021 (to the present), we have supported ADAM Architecture to raise the profile among the target HNW Chinese. During the past three years, we tailored different strategies based on ADAM’s level of brand awareness in China and applied different approaches accordingly.  

We developed a long-term strategy to raise awareness of ADAM and ensure classical architecture becomes aspirational. Through three years’ of comprehensive and effective communications strategy,

ADAM Architecture has gained a strong reputation among the UK-based HNW Chinese community and maintain a great level of exposure on Baidu, Chinese Google.  
 

  • China HNW communications strategy and targeted messages  

  • Top-tier China media relations – business, financial, property, luxury press, and more  

  • Award entrance and keynote speaking engagements at high-level panel discussions in London 

  • WeChat account set-up and content marketing 

  • Baidu Baike’s page set up and management 

  • Bespoke events with Chinese HNWIs and intermediates 

  • Direct business introductions with business influencers in the UK, China and HK 

  • Award entries in China 

ADAM Architecture Goup Photo 22_M.jpg

The Impact (2021 to present)

  • Over the past three years, we have secured over 50 media articles (both print and online) for ADAM Architecture, including coverage in publications such as Wallpaper, Construction Times, SPHERE, China Daily, Tencent Property, Jiemian, Elle China, Vogue China, Sohu, NetEase, ifeng.com and many more  

  • Reached over 10 million views in China through strategic
    media relations  

  • Organised more than five successful bespoke events in London,
    in collaboration with established brands like Fortnum and Mason  

  • Won two awards at one of China’s leading Design Awards  

  • Successfully introduced over 50 business influencers from
    the family office, banking, education, architecture, and private wealth sectors  

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