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BLOG: 11K February News & Updates – China PR Workshops, White Paper and Client Win

Posted by in China, Communications, Events, Latest News

What a month! February is the shortest month of the year and yet we have achieved so much. Our key highlights of the month include:

  • Chinese New Year of the Ox began. We are feeling determined, strong and powerful, just like an Ox
  • Ran a successful workshop on ‘Corporate branding in the digital era’ for over 25 corporate comms masters students at Chinese University of Hong Kong’s School of Journalism and Communications
  • Ran a successful workshop on ‘China PR and marketing: Dos and Don’ts” for the International Public Relations Association’s members and guests. Some 50 people joined. Thank you for all your nice feedback!
  • Doing brilliant client work consistently everyday
  • Re-connected with old contacts and made lots of new contacts
  • Finished interviewing 13 respected experts for our first China thought leadership paper of 2021. To be launchd in mid-March. Watch this space
  • Finally, we recently won a New Lovely Client! News to be announced soon

If you want to receive our China insights reports and join our exclusive events and webinars, please do register our e-newsletter on the Homepage or contact us at

We look forward to more fruitful collaborations with our clients, partners and friends in the Spring ahead!

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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