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BLOG: MD Sally Speaks About “Building Trust, Building Sales” in China at LeadingRE’s APAC Forum

Posted by in China, Latest News, Marketing, PR

Did you know China now has 2.3 million HNW individuals (not less than $3 million in investable wealth); and has over 26,700 UHNW individuals (more than $30 million in investable wealth)? 

11K MD Sally Maier-Yip 叶运珍 recently shared her insights on how to build trust and sales in the Chinese HNW market segment at the Leading Real Estate Companies of the World‘s Asia Pacific (APAC) Forum on 22 April. The Forum was tailored for a selective global community of independent real estate companies, with 550 companies and 135,000 sales associates in 70 countries.

In this presentation, Sally covered: 

  • The China Opportunity 
  • Good and Bad China PR case studies: Dos and Dont’s 
  • China PR self-assessment tool and more

If you want to get to know more about this topic, contact Sally at 

Follow Sally on LinkedIn for daily China insights and news.

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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