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BLOG: Thoughts on How to Survive (and Thrive) During Coronavirus Crisis

Posted by in Communications, Inspiration, Latest News

It’s a very challenging time for everyone. Here at 11K Consulting, we are working (from home) hard and smart for our clients, as usual. We acknowledge business is not as normal and our daily lives have been disrupted in many ways. Arguably, at this strange time, communications is even more important and critical than ever, when we cannot have those face-to-face meetings. We need to articulate our desires and needs more directly and bluntly through words, images and all the available online platforms.

Whether you are a business owner, an employee, an unemployed person who just sadly lost your job, or a housewife, here are my thoughts on what you can do to survive and hopefully rise above during the current global health and economic crisis.

  1. Be kind. It is a very difficult time for everyone. But what can you do to help those in more disadvantaged position around you? People want you, as a company or as a person, to understand their lives and struggles even more. Different companies and individuals are doing different things to show their social care and responsibility. What can you do to help others? What goes around comes around.

    An idea for a kind action: The Kianh Foundation ( is a truly amazing non-profit organisation for children with disabilities and their families in Central Vietnam. The Kianh Foundation has now been closed for two months because of Coronavirus and desperately needs generous donation to keep its operation. Make a donation today:
  2. Be flexible. Let’s accept the reality. Most of us will be stuck at home and will not be able to travel and meet in person in the next few weeks or months. We need to be flexible in terms of our modes of communications. Explore new channels to communicate: Tiktok, webinar, Skype, WeChat, Facebook, Instagram, What’sApp, LinkedIn, Zoom, etc. There is really no excuse of not getting in touch with those you love and care about. The point is not to lose connection but is even more important to stay connected when things are difficult.
  3. Be happy. Everyone is not quite happy at the moment and we need happiness even more than ever. Is there anything you can do to add joy to your customers, partners, suppliers, employees and friends, e.g. a surprise thank you card, a “thinking of you” brunch of flowers, a delicious food box, some useful face masks, a nice LinkedIn testimonial, etc. to cheer people a little? People do remember small things, especially in difficult times. More importantly, what can you do to make yourself stay happy and sane?
  4. Be progressive. You reap what you sow. We cannot meet new connections offline, how about making new connections online? For example, can you make 1 new connection on LinkedIn everyday, so 5 new connections per week or 20 new connections per month? When this crisis is all over, you will have already lined up a few or dozen of useful coffee meetings. Don’t stop making new, meaningful connections. Your network is your net worth.
  5. Be positive. This crisis will be over. Yes, this will be over. Having a right, positive mindset will always lead to positive things. If you have no work now, think about what you can do positively. Can you or your team members use this time to acquire new skills instead? Can you do some volunteer work to help others while you are searching for your next dream job at the right timing? There are lots of useful educational webinars out there. Join one or two of those every week. Don’t lose hope. Keep learning.

What are your thoughts on keeping your business and yourself going and growing at this challenging time?

Stay safe, stay healthy, stay sane!

If you want to have a chat about the above, the Chinese market, PR or anything else, feel free to contact me at Very happy to help where I can!

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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