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BLOG: China Masterclass Webinar – on How Developers Can Position Their Developments For China & APAC

Posted by in China, Digital, Latest News, Latest News, Marketing

Today we are thrilled to publish a new China Masterclass Webinar with Ray Palmer-Smith, Head of New Homes – Director, Knight Frank Ireland


How Residential Developers Can Position Their Developments For The Chinese and Asia Pacific (APAC) Markets


  • How are residential developers adapting the design or specification of their developments to suit the Chinese and APAC markets? What do you see as the trends?
  • What is your take-on process when you start working with a developer for the first time? What are the key areas you look at when building a design, sales and marketing strategy with them?
  • What combination of specific PR tactics would you expect developers to be using for the Chinese market? Can you give an example of a developer who is doing this really well with the Chinese and Asian buyers? What are the key elements of their success?
  • What do you see as the major opportunities for developers in Ireland and the UK right now, as regards the Chinese and APAC markets?


About the Speaker:

Ray has worked in the property industry for over 20 years, including on several world renowned developments such as Sales and Creative Director of Manhattan Loft Corporation in London where he was integral in the design and sale of many high profile residential, retail and commercial developments.


We hope you enjoy watching this webinar and please do share your thoughts with us at You can watch our past 10 China Masterclass Webinars and read China thought leadership articles on 11K’s HUB page

If you want to schedule a free 30-minute brainstorm session about your China PR and marketing strategy, email to Sally Maier-Yip, Founder & MD, 11K Consulting, at

Enjoy watching!

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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