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BLOG: China Masterclass Webinar – on How to Enter and Build Trusted Brand Reputation in China

Posted by in Digital, Latest News, Latest News, Marketing, Uncategorized

China is no stranger to great architecture. Within the last decade, the country has emerged as the world’s largest construction market, expected to spend CNY10 trillion (US$1.4 trillion) on new infrastructure projects between 2020-2025. (Source: Businesswire

This presents a huge opportunity for local and international architecture, interior design, construction, and property-related companies. But how can companies capitalise on this huge opportunity? How can they stand out in the crowd? 

Today we are thrilled to launch a new China Masterclass Webinar with Azlina Bulmer, Director of International at the Royal Institute of British Architects (RIBA). In the episode, Azlina shared her valuable experience in how RIBA is helping international and local architecture firms to enter and succeed in the growing China market.


How to Enter and Build Trusted Brand Reputation in China


  • RIBA set up a China Chapter and opened an office in Shanghai, China just before COVID-19 kicked off last year. How was the decision made? What kind of support does RIBA provide for its members in China?
  • Can you give some examples of success stories for RIBA members in China? What kinds of projects were involved? What kinds of PR and brand-building activities are those members undertaking in China?
  • What are your top tips for RIBA members who want to enter the Chinese market?
  • For RIBA members, what are the big opportunities for them in China in the next 3-5 years? What’s the key message that you’d like RIBA members to take away and action now


About the speaker:

Azlina has been instrumental to the international development of the RIBA including China and Asia over the past six years. Founded in 1834, RIBA is a global professional membership body that serves its members and society in order to deliver better buildings and places, stronger communities and a sustainable environment.


We hope you enjoy watching this webinar and please do share your thoughts with us at You can watch our past 10 China Masterclass Webinars and read China thought leadership articles on 11K’s HUB page

If you want to schedule a free 30-minute brainstorm session about your China PR and marketing strategy, email to Sally Maier-Yip, Founder & MD, 11K Consulting, at

Enjoy watching!

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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