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NEWS: 11K & Hawksford Thought Leadership & Personal Branding Article on “Inside the Mind of a Chinese HNWI” Launched

Posted by in China, Latest News, Marketing, UK

Today 11K is most excited to publish a new China Thought Leadership & Personal Branding Article, in partnership with Hawksford, a leading provider of corporate, private client, and fund administration services.  
Inside the Mind of a Chinese High-net-worth-individual (HNWl): 
On Investment, Lifestyle, UK, Singapore and Trust 
China is the world’s second-largest wealth market, with the largest number of people in the top 10% of global wealth distribution. What happens in China is key.

How are these wealthy Chinese people reacting to the coronavirus pandemic? Has COVID-19 changed their investment portfolios? Are they concerned about an economic slowdown following the COVID-19? Do they think that the UK and Singapore are still good choices for their investments? How can individuals build trust with Chinese HNWIs in this uncertain time?    

Thirteen experts in Asia and the UK were asked to offer their unique insights into these topics. 


Key Findings: 

  1. Chinese HNWIs are generally concerned about an economic slowdown, but this does not mean that they will cut or reduce their spending on lifestyle choices.  
  2. Health is the real wealth for Chinese HNWIs. Wellness is the new big trend. Quality of water, air, energy, and mental wellness matter to them. 
  3. Chinese HNWIs’ investment strategies for 2021 include increased investment in Chinese firms, and the Chinese private healthcare and technological sectors, as well as integration of environmental, social and governance (ESG).
  4. Despite ongoing Brexit negotiations and COVID-19, the UK remains a top choice for Chinese HNWIs deciding on where to pursue their investment goals and lifestyle aspirations. The ongoing trade war between the US and China has discouraged many Chinese HNWIs from investing in the US, and this capital is being rerouted to the UK. 
  5. Despite COVID-19, Singapore remains a top choice for Chinese HNWIs looking to carry out their investments in the Asian region. Chinese HNWIs will continue to choose Singapore to set up family trusts for succession and legacy planning. 
  6. To gain trust with Chinese HNWIs, it is crucial to understand traditional Chinese values that prioritise honour and trustworthiness in any relationship, and that promote the idea that “we must become friends first before we do business”.  


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Contact us today: 
What do you think about these findings? Want to speak to any of our experts? Need help with your Chinese PR strategy to engage with Chinese HNWIs and investors? 
Send us your thoughts or book a free 30-minute brainstorm session with Sally Maier-Yip, Founder and MD, 11K Consulting at

Enjoy reading / watching! 🤓

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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