Back to article list

BLOG: MD Sally’s China PR Predictions in 2021 Featured in UK’s Leading PR E-magazine,

Posted by in China, Digital, Latest News, Marketing

What are the 10 PR predictions for a happier 2021? 

11K MD Sally Maier-Yip 叶运珍 – China PR and Marketing Expert contributed her 2 predictions from a China PR perspective in, a UK’s leading PR online magazine.  

(1) Trust-driven communications will rule 

“With the impact of Covid and Brexit, more Western brands will look to diversify their business internationally, including the still-booming China market. To win the China market, brands will need to be seen to be trustworthy and purposeful. A recent Edelman’s Trust Barometer Report revealed that 69% of Chinese consumers feel brand trust is more important today than in the past.”  

(2) There will be a rise of ‘real’ spokespeople

“We will see a rise of KOL (key opinion leaders) or KOC (key opinion consumers) marketing in 2021, as Chinese consumers (as well as in the West) demand for human interactions and endorsements from real people, rather than from celebrities. We will see more “day-to-day” people becoming KOL or KOC and act as brand ambassadors to drive brand reputation and influence consumers’ behaviours.” 

Read the full article:

We can help you plan your China PR and marketing strategy in 2021. Book a free 30-minute brainstorm call with 11K MD Sally Maier-Yip at

Tags: ,
Posted by

Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

We'd love you to get in touch.
Whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

Contact us