Back to article list

BLOG: New Account Manager Irene Tan Joins 11K Consulting

Posted by in China, Communications, Latest News, Public relations

11K has continued to grow. We are most delighted to announce the appointment of Irene Tan as Account Manager at 11K Consulting, a fast-growing, independent luxury lifestyle PR and comms agency headquartered in London.

Irene Tan brings over seven years’ experience in PR and marketing across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

At 11K, Irene oversees and executes key accounts and deliver high-level private events in the luxury lifestyle, property and interior design sectors, working alongside both senior and junior teams in London and Shanghai.

11K Managing Director and Founder Sally Maier-Yip commented: “We are most excited about Irene joining the growing team. She is a great talent and is already proven to be a real asset to the company given her solid PR and marketing experience in Hong Kong and China. This new addition will further strengthen our services to clients who look to grow their brand awareness and business in HK and China markets.”

Prior to joining 11K, Irene worked as Marketing Manager in an established marketing consultancy in Hong Kong. In this role, she was responsible for branding, corporate communications, events planning, government and media relations, issues and crisis management and Chinese social media. Her clients included Steve Leung Design Group (SEHK: 2262), Success Universe Group (SEHK:487), Emperor Watch and Jewellery, Piaggio Group, etc.

Irene gained her reputation in strategic event management by organising various high-level events and conferences for large companies and government departments in China, Hong Kong and Japan.

Originally from China, Irene speaks fluent Mandarin, Cantonese and English.

11K’s clients include HBA Residential, Montenegro’s Lustica Bay, Lalage Beaumont, Royal Institute of British Architects, Global Blue, Luxury London and others.

Contact Irene at

Tags: , , ,
Posted by

Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

We'd love you to get in touch.
Whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

Contact us