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BLOG: MD Sally Maier-Yip Spoke at LSESU’s China-Britain Business Forum 2020

Posted by in Communications, Events, Inspiration, Latest News

Last week, I was delighted to share my insights and learnings through my entrepreneurship journey of founding and growing 11K Consulting with some 70 Chinese students and business professionals at the annual China-Britain Business Forum organised by LSESU China Development Society in London.

During my panel, I talked about how I started 11K, my advice on business partnership, and how to strike a “work-life harmony” as a business woman and a mother of two young boys.

Here are my top three take-aways for the audience:

1. It’s all about Problem-solving

All businesses must be about solving problems. Otherwise, a business won’t last long. So pinpoint a real problem and provide a practical solution to the company/client. For example, at 11K, we help our British/Western clients to solve the core problem of how to become famous and recognised as an industry expert in the extremely complex and massive Chinese market in China and the UK through the power of communications (PR, events, digital marketing and partnership).

2. It’s about Confidence

Don’t try to have a business partner for your new business venture just because you think you are not good enough. So often, you are good enough, and in fact, you are even better than you think. Have a go at doing it yourself first. If you really want to find a business partner, be super clear about why and what you need from a business partner (e.g. is it money or is it a certain set of skills that you seriously lack of but is critical to the growth of the business?) AND set out clear rules and responsibilities even before you start running the business. 

3. It’s about Work-life Harmony

I am often asked how I achieved work-life balance as a business owner and a mother of two young boys. I don’t call it work-life balance, but to be honest it is about striking a work-life harmony. For me, work is not work. Work is my passion and I half-joked that it is even a “leisure” for me to go to work instead of looking after my two boys who require lots of physical strength and attention (which I also love but cannot do it every minute). If your work gives you satisfaction you want/need, it is okay to work hard. In that sense, work is only a vehicle for you to achieve fulfilment and growth. At the end of the day, it is about making yourself happy and fulfilled.

Thank you for having me. I did enjoy sharing my insights and met with lots of young talents in the room. Last but not least, I would like to sincerely thank Lalage Beaumont, one of our lovely clients, for gifting my nice blue outfit on this special occasion.

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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