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BLOG: We are 6 Years Old ! 6 facts you should know about 11K

Posted by in China, Inspiration, Latest News

🎊 We are 6 years old !

6 facts you should know about 11K:

1) We are called 11K…because the distance between UK and different parts of Asia is around 11,000km. It’s our vision to transform this 11,000km distance into bridges through the power of communications.

2) Since we started in 2014, we’ve worked with 50+ leading international and emerging companies in the UK, Europe, and Asia. E.g. HBA Residential, Burlington Arcade, Park Chinois, the Royal Institute of British Architects, Lustica Bay in Montenegro, Global Blue, Luxury London, and more.

3) Our values are A-S-I-A, which guides everything we do at 11K:


4) 11K MD Sally Maier-Yip is well-recognised as a thought leader in China PR and marketing and entrepreneurship. She’s been invited to speak at 30+ global and local conferences and events. E.g. Cathay Pacific’s Asia Routes to Growth, Birkbeck, HKTDC, Google Campus, IoD, IPRA,, etc.

5) All of 11K team members speak at least 3 languages, including Mandarin, Cantonese, English, and more.

6) We’ve built a network of 1000+ trusted business contacts in the UK, China and HK. We are THE China connector.

Thank you for all your incredible support!

We look forward to growing from strength to strength with you in the years to come.

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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