Luxury London is an integrated media organisation that connects premium brands with high-net-worth individuals.

Website: https://luxurylondon.co.uk

The Brief

To invite affluent Chinese customers to shop during private events at different luxury retail shops in London.

The Challenge 

To find a relevant angle that would entice Chinese customers to actually attend and buy during a private event.

Our Strategy 

We tailored our Chinese guest list for each individual brand and event, making sure that we would get the right people with the spending power.

Results: 

Over the past three years, we have successfully hosted 10 private events for Luxury London, helping them to invite and secure 15 to 25 Chinese affluent customers and shoppers to attend each event Brands included: Tiffany, Roger Vivier, Tasaki, Bobbie Brown, Michael Kors, Stuart Weitzman and more. 

At most events, we generated a few to over 10 sales during the event. 

Testimonials:

Rachel Gilfillan 

Managing Director, Luxury London: 
“I have been working with Sally for a number of years now. Sally is extremely professional, personable and a pleasure to work with. Sally has a wide, varied network, whom she has built up across her many years’ experience within the events and PR industry. We have worked together on numerous luxury events, as well as some additional PR campaigns on behalf of our luxury clients which have been hugely successful. Thanks so much Sally, I really look forward to more future collaborations.”