Park Chinois is Mayfair’s most luxurious Asian restaurant, inspired by the 1930s Shanghai heyday. Park Chinois brings its vibrant and convivial world alive with the very best in Chinese dining and experiential moments from chef to show.
Address: 17 Berkeley Street, London W1J
To attract affluent Chinese and Asian customers who are living in London or travelling to the cosmopolitan city
The restaurant scene in London has been always hugely competitive. There were already preferred Chinese and international fine-dining restaurants in London. We needed to create a buzz and a reason for Chinese diners to come to Park Chinois, for business or leisure.
In 2018-2019, we helped Park Chinois to build its reputation through an integrated online and offline PR and digital marketing programme. We targeted Chinese affluent consumers, partners (e.g. luxury travel agencies, banks, hotels and luxury brands with strong Chinese client base) and social media influencers. Our programme included:
In two years, Park Chinois has seen noticeable increase in the number of Chinese and Asian diners.
Marketing Director, Park Chinois (former)
"11K are an invaluable resource, not only in teaching us about the Chinese market and the vast opportunities that exist there but also in delivering tactical ideas that we were able to execute. Most importantly though, they’re keyed into the right audience and are able to bring people and connections together in a way that we simply could not have done, as it would have taken us years to find and network with those right fit connections."