Case Studies

UK restaurant company NZR Group has appointed 11K Consulting as its China PR and digital marketing agency to drive brand awareness of its three London’s restaurants, Chotto Matte, Black Roe and Fucina, among the Chinese audience. 11K Consulting, which specialises in helping European clients reach Chinese and Asian consumers, provides an integrated PR and digital marketing campaign to target […]

11K Consulting has been appointed by Promenaden Oslo Fashion District, Norway’s epicenter of luxury, fashion, and lifestyle which covers over 800 luxury brands, restaurants and cafes in the heart of historical Oslo, to drive brand awareness with Chinese tourists by providing a bespoke Chinese digital marketing campaign. Activity includes creating a bespoke Chinese microsite and WeChat account and […]

At 11K, we are proud of and passionate about doing brilliant work for our clients. It’s an absolute delight to receive such a positive feedback from our client, Birkbeck University of London, for our work in January 2017: “Sally is a consummate professional who can take a client’s brief and deliver a swift, clear report […]

On 7th January morning, I was invited as a guest lecturer at Birkbeck School of Business, Economics and Informatics, sharing my insights on doing business in China and my mumpreneurship journey. I was most delighted that both talks were very well received by some 30 students, considering that it’s my first time to lecture at a […]

11K Consulting, an independent boutique UK-China PR agency based in London, has been shortlisted for the New Consultancy of the Year Award by Public Relations Consultants Association (PRCA) Dare Awards 2016. PRCA Dare Awards is the most prestigious UK-wide public relations awards that strive to seek out and reward the very best PR and communications […]

Favotell, a new fashion and art marketing and branding company based in London and Shanghai, has brought 11K Consulting to drive brand awareness and support its growth in the UK market.  Favotell, meaning “I want to tell you my favourites”, aims to help raise profile of rising international and Chinese fashion and art talent in […]

October has already been a busy, good month for us so far. On 2 and 9 October, we were particularly delighted to host a selected group of Chinese students and professionals to experience a day at our client Burlington Arcade, England’s oldest and longest covered shopping arcade. The campaign had two-fold objectives: To provide a […]

KWANPEN, a Singapore-headquartered luxury leather handbags and accessories brand specialising in Crocodile Leather, has appointed 11K Consulting to raise its profile in the UK. In January, KWANPEN opened its flagship store at Burlington Arcade in London, its first store in Europe. 11K will promote KWANPEN in the UK through media relations, bespoke events, Twitter strategy […]

Academic Powerhouse (APUK), an educational consultancy between East and West, has hired 11K Consulting to build its thought leadership reputation among the education community in the UK and Asia. The agency will help APUK build a programme for Susan Fang (pictured), its co-Founder and CEO, to reinforce her positioning as a thought leader in the […]

11K is currently helping Benjamin & Blum, whose teas are specially created to complement fine spirits, to raise brand awareness amongst luxury consumers, hotels and private clubs across the UK, Hong Kong and other international markets. 11K will develop strategic partnerships with luxury hotels and private clubs, implement a proactive media relations programme to target […]

11K is currently helping Burlington Arcade, a true luxury landmark in London housing over 40 specialist shops and designer brands, to raise its brand awareness in Asia and China by providing a comprehensive PR and digital marketing campaign. Target audience includes high-net-worth individuals and tourists in China and South East Asia, as well as Asian […]