Communications

11K has successfully secured two positive press articles for UK Education Garden, a professional education platform and consultancy based in Cambridge, UK, in UK-Chinese Times (英中时报) and UK-Chinese Journal (英侨网), top Chinese press well-read by the Chinese communities in the UK.  The news articles introduced UK Education’s professional services, strengths and background. Co-founded by Ms. Melissa […]

11K has successfully secured a high-level media interview for Chris Godfrey, Global Principal, HBA Residential, in Forbes China, a leading business and financial media in Asia and globally. The article touches on a range of topics: 1.     What are the uniquenesses of HBA Residential compared with other interior design companies? 2.     What has been the biggest change […]

Sally was delighted to be appointed as leader of the UK publicity efforts and campaigns for the Asian General Chamber of New Retail (ANR).  Headquartered in Hong Kong with regional chapters in China, the UK, and soon also Southeast Asia, ANR aims to bring together global professionals to communicate and facilitate retail success in Asia […]

It’s a very challenging time for everyone. Here at 11K Consulting, we are working (from home) hard and smart for our clients, as usual. We acknowledge business is not as normal and our daily lives have been disrupted in many ways. Arguably, at this strange time, communications is even more important and critical than ever, […]

Last week, I was delighted to share my insights and learnings through my entrepreneurship journey of founding and growing 11K Consulting with some 70 Chinese students and business professionals at the annual China-Britain Business Forum organised by LSESU China Development Society in London. During my panel, I talked about how I started 11K, my advice […]

11K has continued to grow. We are most delighted to announce the appointment of Irene Tan as Account Manager at 11K Consulting, a fast-growing, independent luxury lifestyle PR and comms agency headquartered in London. Irene Tan brings over seven years’ experience in PR and marketing across various sectors from consumer, arts, property to luxury lifestyle […]

Lalage Beaumont, a luxury English designer of chic tailored clothing and handbags founded by Lalage Beaumont in 2005, has appointed 11K Consulting, a UK-China luxury lifestyle PR and communications agency, to drive brand awareness with Chinese HNWIs and key business and trade influencers in the UK and China.  11K’s activities include a series of strategic […]

November has been a busy good month at 11K. Here is a quick round-up of our client win news and client news. Client win news: We were recently appointed by the Royal Institute of British Architects to deliver high-profile media work in Beijing and Shanghai later this year. Watch this space! ______________________ Client news: Chris […]

We successfully organised a private networking event for our client Lustica Bay, Montenegro, with the Institute of Directors – City’s Property Group at the prestigious East India Club on 2 May. Some 110 international and Chinese VIP guests in the property industry attended. Thank you for all your wonderful support! To find out more about […]

In our second 11K’s Expert Series, we invited Shane Xu, an experienced Modern & Contemporary Prints specialist and Head of Department of Prints & Multiples for the prestigious Roseberys Auctioneers in London, to offer her advice and insights on Asian art works and art investment opportunities. *** 1. From your more than 8 years’ experience in […]

We are 4 years old today! Over the past 4 years running my own business 11K Consulting, I have learnt 4 lessons through many mistakes and tests: Lesson 1: People  People matter – whether they are clients, staff members, partners or suppliers. Every business is people business, especially more so for PR (public relations or […]

We are thrilled to announce that 11K will continue to support HBA Residential to build its brand awareness and thought leadership among Chinese HNWIs, strategic business partners and high-level media in China and UK in the second year (2018-19), following a successful campaign in the first year (2017-18). Our work aims to help realise HBA […]

Lustica Bay, a unique and pioneering lifestyle and residential development, hidden within the dramatic landscape of the Montenegrin coast, has appointed 11K Consulting, an independent full-service UK-Asia/China luxury PR and communications agency, to drive its brand awareness with Chinese HNWIs, investors, travellers and key influencers in China and the UK. The only Greenfield investment in Montenegro and the largest […]

I was most honoured to be speaking at the Cathay Pacific Routes to Growth Asia Conference yesterday. It was a great pleasure to share my thoughts with some 100+ business leaders in the room. To recap, I was asked about the acumen for women winning in Asia and China. Below are my three genuine thoughts […]

China National Day Golden Week (黄金周), a seven-day annual national holiday from 1st to 7th October in China, is not far away. It matters because it is the second largest overseas travelling season for Chinese holidaymakers after the annual Chinese New Year. It is a prime times of travel for Chinese holidaymakers and more than ever are choosing to […]