Digital

BLOG: China Masterclass Webinar – on How to Enter and Build Trusted Brand Reputation in China
BLOG: China Masterclass Webinar – on How to Enter and Build Trusted Brand Reputation in China
July 28, 2021

China is no stranger to great architecture. Within the last decade, the country has emerged as the world’s largest construction market, expected to spend CNY10 trillion (US$1.4 trillion) on new infrastructure projects between 2020-2025. (Source: Businesswire)  This presents a huge opportunity for local and international architecture, interior design, construction, and property-related companies. But how can companies capitalise on this huge opportunity? How […]

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BLOG: China Masterclass Webinar – on How to Market Overseas Residential Developments to Chinese  Investors
BLOG: China Masterclass Webinar – on How to Market Overseas Residential Developments to Chinese Investors
June 11, 2021

Today we are thrilled to publish a new China Masterclass Webinar with Parikshat Chawla, Director and Global Head of Development Marketing, Leading Real Estate Companies of the World (LeadingRE), a selective global community of the highest quality independent real estate companies, with 550 companies and 135,000 sales associates in 70 countries. Theme: How to market and […]

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BLOG: MD Sally’s China PR Predictions in 2021 Featured in UK’s Leading PR E-magazine, PRMoment.com
BLOG: MD Sally’s China PR Predictions in 2021 Featured in UK’s Leading PR E-magazine, PRMoment.com
January 8, 2021

What are the 10 PR predictions for a happier 2021?  11K MD Sally Maier-Yip 叶运珍 – China PR and Marketing Expert contributed her 2 predictions from a China PR perspective in PRmoment.com, a UK’s leading PR online magazine.   (1) Trust-driven communications will rule  “With the impact of Covid and Brexit, more Western brands will look to diversify their […]

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On Sales Secrets of a Top Performer in the UK-China Residential Property Market – Jack Cheng, Barratt London
On Sales Secrets of a Top Performer in the UK-China Residential Property Market – Jack Cheng, Barratt London
December 14, 2020

In this new China Masterclass Webinar, we interviewed Jack Cheng, International Sales Advisor, Barratt London, the second largest British developer for the Chinese market in terms of transactions, to share his expert views on “Sales secrets of a top performer in the UK-China property market”. Predictions for the volume of UK residential property purchased by Chinese buyers in 2021  Tips […]

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CLIENT NEWS: Chris Godfrey of HBA Residential Featured in Leading Men’s Magazine, Esquire Hong Kong
CLIENT NEWS: Chris Godfrey of HBA Residential Featured in Leading Men’s Magazine, Esquire Hong Kong
December 1, 2020

11K has successfully secured a high-level media interview for Chris Godfrey, Global Principal, HBA Residential, in Esquire Hong Kong, a leading men’s lifestyle magazine in the region. In this article, Chris talked about how he fell in love with architecture, his favourite architects and buildings, his career journey to date, how HBA Residential differs from […]

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On China PR  & Marketing (Do’s and Don’ts) in the Aftermath of COVID-19 – Sally Maier-Yip
On China PR & Marketing (Do’s and Don’ts) in the Aftermath of COVID-19 – Sally Maier-Yip
November 23, 2020

 In this 9th China Masterclass Webinar, I am delighted to share my China PR and marketing insider tips and observations based on my PR experiences over the last 16 years, working with different international and emerging companies in China, Hong Kong, Singapore and London.  Theme:China PR & Marketing: Do’s and Don’ts  1. What are the top five PR strategies […]

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BLOG: Sally Shares Tips on “How to Build a Trusted Thought Leadership & Personal Branding Presence in China” at ENRICH Webinar
BLOG: Sally Shares Tips on “How to Build a Trusted Thought Leadership & Personal Branding Presence in China” at ENRICH Webinar
November 18, 2020

I was delighted to share my thoughts on “Building a Trusted Thought Leadership & Personal Branding Presence in China” at a “Business Development in China: securing the right strategic partnerships and establishing the right presence in China” webinar, organised by European Network of Research and Innovation Centres and Hubs (ENRICH), recently. In my presentation, I highlighted why […]

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CLIENT WIN: Formation Architects Appoints 11K to Build Profile Among Chinese HNWIs
CLIENT WIN: Formation Architects Appoints 11K to Build Profile Among Chinese HNWIs
October 27, 2020

11K Consulting, a UK’s leading China PR and comms agency, is delighted to be appointed as the China PR agency to support Formation Architects, an established London-based architectural practice specialised in four main sectors: residential (affordable to SuperPrime), commercial, hotels and master planning. 11K will help Formation Architects to build its profile among the discerning Chinese […]

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NEWS: MD Sally Speaks at Luxury Property Forum Webinar – on Chinese Investment
NEWS: MD Sally Speaks at Luxury Property Forum Webinar – on Chinese Investment
October 9, 2020

I was delighted to be invited to share my insights on Chinese HNWI and investor’s views on the “Investment in the UK luxury property market in a post-pandemic world” webinar organised by the Luxury Property Forum on 8th October.  During the panel discussion, I was asked two questions:  Q1: Are Chinese investors and buyers concerned […]

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