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11K Consulting, a UK’s leading China-focused Luxury and Property boutique PR agency, announced a new client win, Burbeck Interiors, a UK’s leading Bespoke, Design-led Furniture Packages Provider for luxury private homes and residential developments. Alex Willcocks, Managing Director, Burbeck Interiors, commented about the appointment of 11K: “We recognised that there is an increasing need for […]

I have been working in the PR industry in Asia and the UK for almost two decades. Until today, the single most common ask question is: “What is PR exactly?” This triggers me to write this blog, to explain what PR is; and what PR isn’t. First, let’s define PR. What is PR exactly? There […]

ADAM Architecture, the largest practice specialising in Classical and Traditional architecture and contextual urban design in Europe, has appointed 11K Consulting to build its thought leadership positioning among the discerning Chinese and Asian high-net-worth-individuals and investors through strategic media relations, bespoke events and business introductions in the UK, Mainland China and Hong Kong. Based in […]

This August, client The OWO Residences by Raffles was nicely featured in two leading high-end magazines in China: Apex Manual and Journal of Wealth Management. The 2-page and 4-page articles nicely featured about the official launch of the first Raffles brand residence in Europe and its unique offering and history of the development project. Apex […]

China is no stranger to great architecture. Within the last decade, the country has emerged as the world’s largest construction market, expected to spend CNY10 trillion (US$1.4 trillion) on new infrastructure projects between 2020-2025. (Source: Businesswire)  This presents a huge opportunity for local and international architecture, interior design, construction, and property-related companies. But how can companies capitalise on this huge opportunity? How […]

We are thrilled to be appointed as the China PR agency for Richstone Properties, a full-service private property creator that builds, designs and operates a collection of exquisite luxury residential properties in the UK, Europe and Mauritius. We will help Richstone Properties to build its brand profile among the discerning Chinese and Asian HNWIs, investors […]

How to communicate online effectively, especially when talking to the Chinese luxury audiences? 11K Founder & MD Sally Maier-Yip will be speaking at The Luxury Property Forum webinar on “Reaching the right digital audience” from a China PR and digital marketing perspective on Tuesday, 20 July at 12pm-1pm GMT. Register Now About the webinar: Having […]

Great news to share! 11K Consulting is a Finalist for the IPRA International Public Relations Association’s Golden World Awards (GWA), for our entry: 🥇 “Leading the Luxury Interior Design Market in China” with HBA Residential in Media relations – Agency category The GWA, organised by IPRA which represents over 13,000 communications professionals around the world, […]

Today we are thrilled to publish a new China Masterclass Webinar with Ray Palmer-Smith, Head of New Homes – Director, Knight Frank Ireland.  Theme: How Residential Developers Can Position Their Developments For The Chinese and Asia Pacific (APAC) Markets TOPICS COVERED: How are residential developers adapting the design or specification of their developments to suit the Chinese and […]

Chris Godfrey, President of The Society of British & International Interior Designers and Global Principle of HBA Residential will be exploring the professional approaches and business strategies of leading international practices when it comes to securing and building relationships with U/HNW (ultra-high-net-worth) clients in the UK and abroad, alongside SBID founder & CEO, Dr Vanessa […]

This June marks a pivotal moment in the history of one of London’s most iconic buildings as sales of The OWO Residences by Raffles, Europe’s first Raffles branded residences, are launched. 11K is extremely excited and proud to have supported this important moment through strategic Chinese (including HK) media relations over the past few weeks. […]

Today we are thrilled to publish a new China Masterclass Webinar with Parikshat Chawla, Director and Global Head of Development Marketing, Leading Real Estate Companies of the World (LeadingRE), a selective global community of the highest quality independent real estate companies, with 550 companies and 135,000 sales associates in 70 countries. Theme: How to market and […]

Many congratulations to 11K Founder & MD Sally Maier-Yip 叶运珍 for being shortlisted as a Finalist for the Asian Women of Achievement Awards – Entrepreneur Category. This award recognises women who have set up, grown and established their own businesses. Entrepreneurship, across private business and social enterprise, has the power to galvanise markets and create prosperity and […]

This month we have had a very productive and rewarding month! 5 highlights of the month: Beyond thrilled to have started working with two new lovely prestigious clients in the luxury property development sector in the UK. We are helping them to build their brand reputation among Chinese HNWIs and investors in the UK, China […]

Did you know China now has 2.3 million HNW individuals (not less than $3 million in investable wealth); and has over 26,700 UHNW individuals (more than $30 million in investable wealth)?  11K MD Sally Maier-Yip 叶运珍 recently shared her insights on how to build trust and sales in the Chinese HNW market segment at the Leading […]