Marketing

I was delighted to be invited to speak at the “Industry Connect: New Retail Business Strategies” webinar series co-hosted by Hong Kong Productivity Council and The Asian General Chamber of New Retail on 18th June. Alongside other speakers, I spoke about the current retail scene in the UK and how Western brands are increasingly looking […]

Today we are super excited to launch our second China Masterclass Webinar with Benjamin Schmittzehe, CEO, Schmittzehe & Partners, who has over 30 years’ experience in corporate strategy and general management in China and Asia.  Theme: “Why do some Western companies succeed and others fail in China?”  Often known as “Mr China” in his circle, Ben studied Chinese at Oxford University in the 1980s […]

November has been a busy good month at 11K. Here is a quick round-up of our client win news and client news. Client win news: We were recently appointed by the Royal Institute of British Architects to deliver high-profile media work in Beijing and Shanghai later this year. Watch this space! ______________________ Client news: Chris […]

Lustica Bay, Montenegro, is back to Shanghai, China, for the Luxury Property Show, Asia’s most exclusive international property show, from December 6th to December 8th. We invite you to come over and visit us, we have many exciting news to share and look forward to seeing you again. Below is a complimentary ticket for you […]

In early May 2019, the world’s largest luxury brand, Louis Vuitton (LV), has partnered with the Chinese social media platform, Xiaohongshu (or called “Little Red Book” or “Red”), to launch its official account. The French fashion house is the first luxury brand to have an official presence on this female-led platform, and  mainly covers beauty […]

We are thrilled to announce that 11K will continue to support HBA Residential to build its brand awareness and thought leadership among Chinese HNWIs, strategic business partners and high-level media in China and UK in the second year (2018-19), following a successful campaign in the first year (2017-18). Our work aims to help realise HBA […]

We are actively recruiting C-suite level inspiring speakers to speak at the Retail Summit 2019 on February 13-14, 2019 at Atlantis in Dubai.  Some of the world’s most influential and successful leaders and retailers have confirmed to join us, including Sir Richard Branson, Lyndon Cormack, Annie Young-Scrivner, Yves Manghardt, Chris Davis, and many others.  The […]

We had a very fruitful week in Shanghai after Hong Kong last week. We were delighted to be invited to attend the first-ever Best of British show at the stunning Shanghai Exhibition Centre, which partnered with the British Consulate General Shanghai, the Department for International Trade and the GREAT Campaign. During the four-day event, some 150 […]

Sally Maier-Yip, Founder and Managing Director of 11K Consulting , suggests 5 questions to ask your potential PR partner.  Whether you are a big international company or a new startup, PR often comes in some way, for example you might be thinking to use PR to launch a new product, expand into a totally unknown market, build your market […]

Client Burlington Arcade was positively featured in iMoney, a leading financial weekly magazine in Hong Kong with 80,000 copies per issue, following an interview with Head Beadle Mark Lord. The article featured the BA”s 200-year-old history and heritage including the Beadle, and cited that its sales has seen 10%-50% increase after Brexit. http://www.burlington-arcade.co.uk  

Recently we attended VisitBritain’s “Spotlight on China” seminar which was packed with up-to-date insights. Below are our key facts and statistics which might be of interest to any companies who are targeting Chinese travellers:   China outbound travel China ranked no. 9 most valuable market in the UK, having broken into the top 10 for spending […]

Burlington Arcade posts sales surge as shoppers embrace weak pound Sales at one of London’s oldest shopping centres leapt after wealthy Middle Eastern shoppers celebrating Eid and savvy tourists taking advantage of the weak pound boosted takings. European investor Meyer Bergman, which owns Mayfair’s Burlington Arcade with Thor Equities, said revenues have bounced by as […]

September has been a busy month for us. A few highlights and good news for us include: Our MD Sally Maier-Yip has newly been elected to join the Institute of Directors (IoD) City Main Committee as a Communications and Partnerships Officer, helping to promote and reinforce the profile of the IoDCity amongst its target audience […]

There are so many articles about WeChat marketing, but what is it exactly? Instead of sharing the basic knowledge about WeChat, we would like to dig deeper, using our own experience to give you a bigger and more complete picture about WeChat marketing. This is the first series of “WeChat marketing”. Your very first questions might […]

Recently we attended the “Global Blue Luxury Retail Spending Trend 2016” seminar in Bloomberg headquarter in City Gate House, London. Here are our key outtakes on global Chinese shoppers predicted by Global Blue: (1) Post-Brexit: Chinese shoppers will continue to visit Europe and the UK  Chinese shoppers are the key driver over the last four years, contributing […]