Marketing

To promote the “China 88PS Places & Spaces Architecture Photography Competition” held by the Royal Institute of British Architects (RIBA), 11K Consulting was tasked with creating two press releases and securing high-level media interviews in the relevant top-tier Chinese online media and magazines. From November to December 2020, 11K successfully released two press releases in […]

What are the 10 PR predictions for a happier 2021?  11K MD Sally Maier-Yip 叶运珍 – China PR and Marketing Expert contributed her 2 predictions from a China PR perspective in PRmoment.com, a UK’s leading PR online magazine.   (1) Trust-driven communications will rule  “With the impact of Covid and Brexit, more Western brands will look to diversify their […]

11K has recently successfully secured one full-page profile feature for Chris Godfrey, Global Principal, HBA Residential, in Shanghai Daily, a leading China’s leading English newspaper. In this article, Chris talked about his aspiration for architecture and design, especially his design philosophy for the growing Chinese market. Before moving to Singapore, Chris had a keen interest […]

In this new China Masterclass Webinar, we interviewed Jack Cheng, International Sales Advisor, Barratt London, the second largest British developer for the Chinese market in terms of transactions, to share his expert views on “Sales secrets of a top performer in the UK-China property market”. Predictions for the volume of UK residential property purchased by Chinese buyers in 2021  Tips […]

The Royal Institute of British Architects (RIBA), a global professional membership body for architects around the world, was nicely featured in Construction Times, China’s leading construction and property newspaper, following an in-depth interview set up by 11K.  The article nicely features RIBA’s 88 Places and Spaces, a new architecture photography competition in China. The purpose […]

11K has successfully secured a high-level media interview for Chris Godfrey, Global Principal, HBA Residential, in Esquire Hong Kong, a leading men’s lifestyle magazine in the region. In this article, Chris talked about how he fell in love with architecture, his favourite architects and buildings, his career journey to date, how HBA Residential differs from […]

 In this 9th China Masterclass Webinar, I am delighted to share my China PR and marketing insider tips and observations based on my PR experiences over the last 16 years, working with different international and emerging companies in China, Hong Kong, Singapore and London.  Theme:China PR & Marketing: Do’s and Don’ts  1. What are the top five PR strategies […]

I was delighted to share my thoughts on “Building a Trusted Thought Leadership Presence in China” at a “Business Development in China: securing the right strategic partnerships and establishing the right presence in China” webinar, organised by European Network of Research and Innovation Centres and Hubs (ENRICH), recently. In my presentation, I highlighted why trust matters (even […]

11K Consulting, a UK’s leading China PR and comms agency, announced a new client win, Regency Grove, a UK-based leading property and construction consultancy focusing on quantity surveying, project management, building consultancy and project/development monitoring services.  Ricky West, Director, Regency Grove, commented about the appointment of 11K:  “We recognised that there is an increasing need for our quality […]

11K Consulting, a UK’s leading China PR and comms agency, is delighted to be appointed as the China PR agency to support Formation Architects, an established London-based architectural practice specialised in four main sectors: residential (affordable to SuperPrime), commercial, hotels and master planning. 11K will help Formation Architects to build its profile among the discerning Chinese […]

 We are excited to help write, design and build the newly launched Chinese landing page of Walton Wagner, which manages the delivery of high-end residential design, refurbishment and developments. Founded by Nick Walton and Jane Wagner in 2010, waltonwagner brings together over 50 years of combined experience in the residential development industry. Check it out: […]

We are super excited to announce a new China Masterclass Webinar with special guest Colin Dai, Head of Asia Business, Thomas Cook (UK) Tourism, Fosun (复星) Tourism Group. Colin is a well-respected expert in the hospitality and travel industry, having connected Western brands with millions of Chinese travellers over the past two decades.  Theme:How to attract and build long-term relationships with […]

Today 11K is most excited to publish a new China Thought Leadership Article, in partnership with Hawksford, a leading provider of corporate, private client, and fund administration services.   Topic:  Inside the Mind of a Chinese High-net-worth-individual (HNWl): On Investment, Lifestyle, UK, Singapore and Trust  China is the world’s second-largest wealth market, with the largest number of people in the top 10% of […]

11K is thrilled to be appointed as the Chinese PR agency to support waltonwagner, an award-winning London-based development management consultancy which manages and delivers high-end residential design, refurbishment and development in London and around the world. We will help waltonwagner to target Chinese HNWIs and influential business communities in the UK, Hong Kong and China through […]

I was delighted to be invited to speak at the “Industry Connect: New Retail Business Strategies” webinar series co-hosted by Hong Kong Productivity Council and The Asian General Chamber of New Retail on 18th June. Alongside other speakers, I spoke about the current retail scene in the UK and how Western brands are increasingly looking […]