Marketing

BLOG: China Masterclass Webinar – on How to Enter and Build Trusted Brand Reputation in China
BLOG: China Masterclass Webinar – on How to Enter and Build Trusted Brand Reputation in China
July 28, 2021

China is no stranger to great architecture. Within the last decade, the country has emerged as the world’s largest construction market, expected to spend CNY10 trillion (US$1.4 trillion) on new infrastructure projects between 2020-2025. (Source: Businesswire)  This presents a huge opportunity for local and international architecture, interior design, construction, and property-related companies. But how can companies capitalise on this huge opportunity? How […]

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BLOG: China Masterclass Webinar – on How to Market Overseas Residential Developments to Chinese  Investors
BLOG: China Masterclass Webinar – on How to Market Overseas Residential Developments to Chinese Investors
June 11, 2021

Today we are thrilled to publish a new China Masterclass Webinar with Parikshat Chawla, Director and Global Head of Development Marketing, Leading Real Estate Companies of the World (LeadingRE), a selective global community of the highest quality independent real estate companies, with 550 companies and 135,000 sales associates in 70 countries. Theme: How to market and […]

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BLOG: MD Sally Speaks About “Building Trust, Building Sales” in China at LeadingRE’s APAC Forum
BLOG: MD Sally Speaks About “Building Trust, Building Sales” in China at LeadingRE’s APAC Forum
April 23, 2021

Did you know China now has 2.3 million HNW individuals (not less than $3 million in investable wealth); and has over 26,700 UHNW individuals (more than $30 million in investable wealth)?  11K MD Sally Maier-Yip 叶运珍 recently shared her insights on how to build trust and sales in the Chinese HNW market segment at the Leading […]

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NEWS: Thought Leadership & Personal Branding Article on Post-Brexit 2021 UK-China Property Investment Outlook
NEWS: Thought Leadership & Personal Branding Article on Post-Brexit 2021 UK-China Property Investment Outlook
March 11, 2021

Today we are thrilled to publish a new China Thought Leadership & Personal Branding Article, in partnership with The Luxury Property Forum, on: Post-Brexit 2021 UK-China Property Investment Outlook: Where, what and why are Chinese high-net-worth-individuals and Investors buying and developing in the UK property market? READ THE FULL PAPER HERE KEY FINDINGS: Despite Brexit, it […]

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CLIENT NEWS: RIBA Called for Public Engagement through Strategic China Media Relations
CLIENT NEWS: RIBA Called for Public Engagement through Strategic China Media Relations
January 21, 2021

To promote the “China 88PS Places & Spaces Architecture Photography Competition” held by the Royal Institute of British Architects (RIBA), 11K Consulting was tasked with creating two press releases and securing high-level media interviews in the relevant top-tier Chinese online media and magazines. From November to December 2020, 11K successfully released two press releases in […]

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BLOG: MD Sally’s China PR Predictions in 2021 Featured in UK’s Leading PR E-magazine, PRMoment.com
BLOG: MD Sally’s China PR Predictions in 2021 Featured in UK’s Leading PR E-magazine, PRMoment.com
January 8, 2021

What are the 10 PR predictions for a happier 2021?  11K MD Sally Maier-Yip 叶运珍 – China PR and Marketing Expert contributed her 2 predictions from a China PR perspective in PRmoment.com, a UK’s leading PR online magazine.   (1) Trust-driven communications will rule  “With the impact of Covid and Brexit, more Western brands will look to diversify their […]

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CLIENT NEWS: Chris Godfrey of HBA Residential Featured in China’s Leading English Newspaper, Shanghai Daily
CLIENT NEWS: Chris Godfrey of HBA Residential Featured in China’s Leading English Newspaper, Shanghai Daily
December 22, 2020

11K has recently successfully secured one full-page profile feature for Chris Godfrey, Global Principal, HBA Residential, in Shanghai Daily, a leading China’s leading English newspaper. In this article, Chris talked about his aspiration for architecture and design, especially his design philosophy for the growing Chinese market. Before moving to Singapore, Chris had a keen interest […]

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On Sales Secrets of a Top Performer in the UK-China Residential Property Market – Jack Cheng, Barratt London
On Sales Secrets of a Top Performer in the UK-China Residential Property Market – Jack Cheng, Barratt London
December 14, 2020

In this new China Masterclass Webinar, we interviewed Jack Cheng, International Sales Advisor, Barratt London, the second largest British developer for the Chinese market in terms of transactions, to share his expert views on “Sales secrets of a top performer in the UK-China property market”. Predictions for the volume of UK residential property purchased by Chinese buyers in 2021  Tips […]

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CLIENT NEWS: The Royal Institute of British Architects Featured in Major China Industry Press, Construction Times
CLIENT NEWS: The Royal Institute of British Architects Featured in Major China Industry Press, Construction Times
December 4, 2020

The Royal Institute of British Architects (RIBA), a global professional membership body for architects around the world, was nicely featured in Construction Times, China’s leading construction and property newspaper, following an in-depth interview set up by 11K.  The article nicely features RIBA’s 88 Places and Spaces, a new architecture photography competition in China. The purpose […]

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CLIENT NEWS: Chris Godfrey of HBA Residential Featured in Leading Men’s Magazine, Esquire Hong Kong
CLIENT NEWS: Chris Godfrey of HBA Residential Featured in Leading Men’s Magazine, Esquire Hong Kong
December 1, 2020

11K has successfully secured a high-level media interview for Chris Godfrey, Global Principal, HBA Residential, in Esquire Hong Kong, a leading men’s lifestyle magazine in the region. In this article, Chris talked about how he fell in love with architecture, his favourite architects and buildings, his career journey to date, how HBA Residential differs from […]

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On China PR  & Marketing (Do’s and Don’ts) in the Aftermath of COVID-19 – Sally Maier-Yip
On China PR & Marketing (Do’s and Don’ts) in the Aftermath of COVID-19 – Sally Maier-Yip
November 23, 2020

 In this 9th China Masterclass Webinar, I am delighted to share my China PR and marketing insider tips and observations based on my PR experiences over the last 16 years, working with different international and emerging companies in China, Hong Kong, Singapore and London.  Theme:China PR & Marketing: Do’s and Don’ts  1. What are the top five PR strategies […]

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BLOG: Sally Shares Tips on “How to Build a Trusted Thought Leadership & Personal Branding Presence in China” at ENRICH Webinar
BLOG: Sally Shares Tips on “How to Build a Trusted Thought Leadership & Personal Branding Presence in China” at ENRICH Webinar
November 18, 2020

I was delighted to share my thoughts on “Building a Trusted Thought Leadership & Personal Branding Presence in China” at a “Business Development in China: securing the right strategic partnerships and establishing the right presence in China” webinar, organised by European Network of Research and Innovation Centres and Hubs (ENRICH), recently. In my presentation, I highlighted why […]

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CLIENT WIN: Regency Grove Property and Construction Consultancy Hires 11K for China Market Growth
CLIENT WIN: Regency Grove Property and Construction Consultancy Hires 11K for China Market Growth
November 2, 2020

11K Consulting, a UK’s leading China PR and comms agency, announced a new client win, Regency Grove, a UK-based leading property and construction consultancy focusing on quantity surveying, project management, building consultancy and project/development monitoring services.  Ricky West, Director, Regency Grove, commented about the appointment of 11K:  “We recognised that there is an increasing need for our quality […]

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CLIENT WIN: Formation Architects Appoints 11K to Build Profile Among Chinese HNWIs
CLIENT WIN: Formation Architects Appoints 11K to Build Profile Among Chinese HNWIs
October 27, 2020

11K Consulting, a UK’s leading China PR and comms agency, is delighted to be appointed as the China PR agency to support Formation Architects, an established London-based architectural practice specialised in four main sectors: residential (affordable to SuperPrime), commercial, hotels and master planning. 11K will help Formation Architects to build its profile among the discerning Chinese […]

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CLIENT NEWS: Walton Wagner Launches Chinese Landing Page
CLIENT NEWS: Walton Wagner Launches Chinese Landing Page
October 2, 2020

 We are excited to help write, design and build the newly launched Chinese landing page of Walton Wagner, which manages the delivery of high-end residential design, refurbishment and developments. Founded by Nick Walton and Jane Wagner in 2010, waltonwagner brings together over 50 years of combined experience in the residential development industry. Check it out: […]

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