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CLIENT WIN: Chotto Matte, Black Roe and Fucina Owner Appoints 11K for Chinese Drive

Posted by in Case Studies, China, China, Latest News, Latest News

UK restaurant company NZR Group has appointed 11K Consulting as its China PR and digital marketing agency to drive brand awareness of its three London’s restaurants, Chotto Matte, Black Roe and Fucina, among the Chinese audience.

11K Consulting, which specialises in helping European clients reach Chinese and Asian consumers, provides an integrated PR and digital marketing campaign to target Chinese tourists and affluent Chinese individuals living in the UK.

Activity includes creating and managing Weibo and WeChat corporate accounts. The team also handles Chinese content marketing and a Chinese influencers marketing strategy programme.

11K Consulting founder and MD Sally Maier-Yip said: “We look forward to a successful campaign and Chotto Matte, Black Roe and Fucina becoming the go-to restaurants in London among the Chinese audience. It fit well with our UK-China focused communications.”

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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