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CLIENT NEWS: Chris Godfrey, Global Principal of HBA Residential, Appointed as President of SBID

Posted by in Communications, Latest News, Latest News, Public relations

The Society of British & International Interior Design (SBID) has appointed our client, Chris Godfrey, global principal of HBA Residential, as the new acting President of SBID to represent the British interior design body, and promote the professional practice of interior design throughout the UK and around the world.

After receiving the Master of Design award at the SBID International Design Awards 2019 for significant contributions to the global interior design industry, Chris has the recognition, innovation and expertise to undertake the position as SBID President from November 2020, for the upcoming 12-month term.

Sharing his aspirations for the new position, Chris said: “In this new SBID role, I want to use my experiences and lessons learnt working in both the Far East and the West and leverage off a developed network to help improve connectivity; expand awareness; and promote inclusive, cross-border engagement. With new global dynamics comes lots of new opportunities and growth potential. Through my endeavors, I would also hope to help inspire the next generation of interior designers who, despite the short-term challenges and uncertainty faced, will continue to take the industry further and wider.” 

To read the appointment release in English, read here

To date, 11K has successfully secured 5 press articles from top-level Chinese media, including China Daily, Sina News,, CRI Online and  

Click here to read the full article in China Daily (in Chinese).

Click here to read the full article in Sina News (in Chinese).

Click here to read the full article in (in Chinese).

Click here to read the full article in CRI Online (in Chinese).

Click here to read the full article in (in Chinese).

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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