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CLIENT NEWS: Chris Godfrey of HBA Residential Becomes a Forbes China Columnist – on Global A&I Business

Posted by in Latest News, Latest News, Public relations

Chris Godfrey, Global Principle of HBA Residential, is delighted to become a Forbes China columnist. In his first bylined article, he wrote about the “Global Architecture and Interior Design (A&I) Business: 4 Ways To Thrive, Not Just Survive”.

In this thought leadership article, Chris shared his 4 thoughts on building a resilient and dynamic business model from his on-the-ground experiences working in the architecture and interior design industry in China and the West over the past 20 years:

1) Find your perfect niche market

2) Invest in relationship

3) Have a mega-resilient mindset

4) Practise the art of creative management

I strongly believe that while COVID-19 has caused a severe impact on architects and interior designers globally, the pandemic has also presented numerous new, exciting opportunities for the industry to capitalise on. That’s the way to thrive, not just survive.

– Chris Godfrey

To read the full article in Chinese, click here.

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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