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CLIENT NEWS: Rémy Martin Celebrates Chinese New Year of the Ox with UK-based Chinese VIP Guests

Posted by in China, Events, Latest News, Latest News

In celebration of the Chinese New Year of the Ox (starting on 12th February 2021), Rémy Martin, French Cognac fine champagne, held an exclusive CNY’s online tasting event for UK-based Chinese and Western VIP guests and HNWIs.

During the virtual event, Rémy Martin Brand Ambassador Jack Charlton and Chinese social media influencer Lindsay Liu shared the secrets of how to pair Rémy Martin XO with food during this festive season, as well as how to taste cognac.

The goal of the event was to promote Rémy Martin XO as a perfect Chinese New Year gift for celebration with family and beloved ones.

Key results:

Great organisation, great attendance and great event” from the client straight after the event

53 Chinese and British VIP guests attended (96% turnout rate)

12 sales of Rémy Martin XO bottle

10+ interesting questions from attendees

15+ nice guest feedback on email, WhatsApp, WeChat, Instagram and LinkedIn within 24 hours after the event, including:

This is to thank you for inviting me to the Remy Martin XO tasting event last evening. I enjoyed it greatly and found the presentation very interesting. Good to hear that the highest sales in the world are to China. In Malaysia XO is very popular as well.

That was great fun, thank you. I learned a lot tonight, so it was very much appreciated.

For the Chinese Year of the Ox, Rémy Martin XO is adorned with gold and red colours – symbols for luck and happiness – to celebrate all that makes it unique and opulent during this festive season. Housed in an exclusive red coffret box, elegantly revealing the history of the creation of this Fine Champagne cognac, signature of the Rémy Martin House: exceptional terroirs, time and talents. A story that also continues on the carafe, intensifying with finesse all its richness and harmony.

You can get the Rémy Martin XO Red Coffret Limited Edition gift pack from Selfridges and Harvey Nichols.

Subscribe to 11K’s newsletter for latest China insights and VIP event invitations.

Talk to us if you want us to help you organise online bespoke events targeting UK-based or China-based Chinese HNWIs and luxury consumers: info@11kconsulting.com.

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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