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CLIENT NEWS: RIBA Called for Public Engagement through Strategic China Media Relations

Posted by in Case Studies, China, Latest News, Marketing, PR

To promote the “China 88PS Places & Spaces Architecture Photography Competition” held by the Royal Institute of British Architects (RIBA), 11K Consulting was tasked with creating two press releases and securing high-level media interviews in the relevant top-tier Chinese online media and magazines.

From November to December 2020, 11K successfully released two press releases in the leading online Chinese media: (1) the general announcement regarding the public vote for the photography competition and (2) the competition winners’ reveal. These releases were reported in 13 top business and finances press, including:
China Daily
Sina Home
Cri Online
China.com.cn
Ifeng.com
Tech.china.com
Sohu News
• Tencent Home

In addition, 11K also successfully secured two 1:1 in-depth media interviews for RIBA with two leading architectural and lifestyle magazines: Construction Times and iWeekly.

If you would like to read these articles (in Chinese), please email info@11kconsulting.com expressing your interest.

To learn more about RIBA, visit: https://www.architecture.com or https://www.riba.org.cn/

Thinking of your China PR and marketing strategy, especially during and after the current Coronavirus outbreak? We can help and do get in touch with us today for a free 30-minute brainstorm session with Sally Maier-Yip, Founder & MD, 11K Consulting: sally@11kconsulting.com

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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