CLIENT NEWS: RIBA Called for Public Engagement through Strategic China Media Relations
Posted by in Case Studies, China, Latest News, Marketing, PR
To promote the “China 88PS Places & Spaces Architecture Photography Competition” held by the Royal Institute of British Architects (RIBA), 11K Consulting was tasked with creating two press releases and securing high-level media interviews in the relevant top-tier Chinese online media and magazines.
From November to December 2020, 11K successfully released two press releases in the leading online Chinese media: (1) the general announcement regarding the public vote for the photography competition and (2) the competition winners’ reveal. These releases were reported in 13 top business and finances press, including:
• China Daily
• Sina Home
• Cri Online
• China.com.cn
• Ifeng.com
• Tech.china.com
• Sohu News
• Tencent Home
In addition, 11K also successfully secured two 1:1 in-depth media interviews for RIBA with two leading architectural and lifestyle magazines: Construction Times and iWeekly.
If you would like to read these articles (in Chinese), please email info@11kconsulting.com expressing your interest.
To learn more about RIBA, visit: https://www.architecture.com or https://www.riba.org.cn/
Thinking of your China PR and marketing strategy, especially during and after the current Coronavirus outbreak? We can help and do get in touch with us today for a free 30-minute brainstorm session with Sally Maier-Yip, Founder & MD, 11K Consulting: sally@11kconsulting.com
