CLIENT NEWS: RIBA Builds China’s Leadership Profile through Strategic Media Relations in China
Posted by in Case Studies, China, Latest News, PR
11K was tasked with building the profile of the Royal Institute of British Architects (RIBA) in China when the CEO Allan Vallance (pictured) visited Shanghai and Beijing in November and December 2019.
11K successfully lined up a top-level Chinese media interviews for Alan in Shanghai and Beijing, which resulted in positive coverage (both online and offline) in the following top business and finance press in China to date:
- China Business Times, China’s leading financial and business newspaper
- Wealth Management magazine, China’s leading business and wealth management monthly magazine (5 full pages, see below)
- China Daily, China’s No. 1 English daily
- YiMagazine, China’s largest financial media conglomerate and a financial arm of Shanghai Media Group
In these articles, Alan talked about the history and mission of RIBA, the founding of first RIBA office in China (in Shanghai), the relationship between architecture and people, his advice to young architects and his predictions on architecture in the next decade.
If you would like to read these articles (in Chinese), please email info@11kconsulting.com expressing your interest.
To learn more about RIBA, visit: https://www.architecture.com.
Thinking of your China PR and marketing strategy, especially during and after the current Coronavirus outbreak? We can help and do get in touch with us today for a free 30-minute brainstorm session with Sally Maier-Yip, Founder & MD, 11K Consulting: sally@11kconsulting.com
