CLIENT NEWS: Lalage Beaumont Continues to Build Brand Reputation Among Chinese Luxury Shoppers & HNWIsPosted by in Case Studies, China, Digital, Events, Latest News, PR
Since last December, 11K has been busy building the reputation of Lalage Beaumont – a British luxury designer collection brand with a flagship store in Knightsbridge, London – among Chinese luxury shoppers, travellers and HNWIs in the UK and China.
Activities included two private Chinese VIP shopping events in store: in January, 11K held a successful Chinese New Year champagne reception for some 25 hand-picked Chinese VIP guests in store; and, in March, to celebrate International Women’s Day, 11K invited a select few Southeast Asian female entrepreneurs to have one-on-one dialogues with the inspiring founder of the brand, Lalage Beaumont, who shared her stories in business and design.
In light of Covid-19, 11K’s activities are now focusing on online and digital marketing activities for Lalage Beaumont, including engaging content marketing on its official WeChat and Weibo accounts. 11K is also developing its Chinese landing page so that it is ready for e-commerce, and is in the process of planning an online shopping event in the Summer. Stay tuned.
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