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CLIENT WIN: 11K Handles Promenaden Oslo Fashion District

Posted by in Case Studies, China, Communications, Digital, Latest News, Latest News, Marketing, PR

11K Consulting has been appointed by Promenaden Oslo Fashion District, Norway’s epicenter of luxury, fashion, and lifestyle which covers over 800 luxury brands, restaurants and cafes in the heart of historical Oslo, to drive brand awareness with Chinese tourists by providing a bespoke Chinese digital marketing campaign.

Activity includes creating a bespoke Chinese microsite and WeChat account and handling Chinese content marketing and SEO.

The district covers parts of Nedre Slottsgate, Øvre Slottsgate, Prinsens Gate, which embodies flagship stores for international luxury brands such as Hermès, Louis Vuitton and Burberry, as well as contemporary brands like Acne Studios, Isabel Marant, Ganni and Filippa K.

11K Consulting founder and MD Sally Maier-Yip said: “Promenaden Oslo Fashion District is an ultra-high end brand that fits well with our Europe-Asia focused comms and digital marketing offerings. This is a very exciting time for our growing business.”

To read more about Promenaden Oslo Fashion District, visit

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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