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CLIENT WIN: 11K to Promote Park Chinois in China, Asia & UK

Posted by in Case Studies, China, China, Digital, Digital, Latest News, Latest News, Public relations

11K Consulting, an independent full-service UK-Asia luxury PR agency, has been appointed by Park Chinois, a fine dining Chinese restaurant with live entertainment in London’s upscale Mayfair, to drive brand awareness with Chinese and Asian tourists and HNWIs in China, across Asia and the UK by providing an integrated PR, digital marketing and trade campaign.

Activity includes a bespoke Chinese New Year of the Dog media and trade campaign, a Chinese and Asian media outreach programme, strategic partnerships with trade partners, Chinese OTAs (online travel agencies) marketing and creation of a bespoke Chinese microsite and WeChat account.

11K Consulting Founder and MD Sally Maier-Yip said: “We are truly excited about building the profile of Park Chinois as the must-go fine dining restaurant with live entertainment in London by engaging with relevant top-tier media, trade partners and influencers in China, Asia and the the UK. We’ve proven records of just doing this for clients over the past years and very much look forward to delivering impactful results for Park Chinois in the coming months.” 

About Park Chinois:

Park Chinois is a celebration of the romance and etiquette of yesteryear yet with all the thrills and excitement of the present and the unknown. Interiors were inspired by the aesthetics of Chinoiserie; which celebrates the French love affair for the mystique of the Orient resulting in a jaw-dropping interior and an unparalleled dining experience.

Menus are largely Chinese yet the ingredients and techniques used are chosen by merit and taste allowing a progressive approach to the menu and the delivery of London’s best Chinese food. The intentionally theatrical dining rooms offer a space and experience that allows the guest to participate as both voyeur as well as a more immersive experience as the audience and willing or non-willing participant.

Address: 17 Berkeley Street, London W1J

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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