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CLIENT WIN: Cookson Adventures Appoints 11K to Attract Chinese Luxury Travellers

Posted by in Case Studies, China, Latest News, Uncategorized

Cookson Adventures has appointed 11K Consulting, an independent full-service UK-China luxury PR and communications agency, to drive its brand awareness among Chinese high-end travellers through strategic copywriting and direct business introductions in the UK, China and Hong Kong. 

Cookson Adventures combine adventure and luxury. Since 2009, they have dared to be different, exploring the unknown to provide private clients with irreplaceable memories. Anyone can travel, but not everyone knows how to explore. It’s why Henry founded Cookson Adventures – to elevate adventure and deliver something new.  

Ricardo Gato, Managing Director, Cookson Adventures, said: “We truly believe we are offering a totally unique luxury travel experience to the Chinese travellers and there is a huge potential for us to grow in the Chinese market as Chinese travellers are looking for more personalised, adventurous and bespoke travel experiences.

“We have been impressed by 11K’s extensive networks, PR capabilities, and professionalism in the Chinese high-end market sector, and look forward to working with 11K team to help us to start building relationships with this group of Chinese audiences.” 

If you would like to learn more about Cookson Adventures, please contact us at

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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